Friday 20 February 2015

Facebook creates first UK TV ad, Paddy Power, Wieden & Kennedy, Tiffany & Co, viral chart, Havas, Telegraph, SheSays

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Latest news
Facebook creates first British TV campaign
by James Swift,
20 February 2015, 11:40AM
Facebook creates first British TV campaign
Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships.
Paddy Power's Pistorius ad most-complained about in 2014
by Maisie McCabe,
20 February 2015, 12:01AM
Paddy Power's Pistorius ad most-complained about in 2014
Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints.
W&K co-opts Tokyo MD to run Amsterdam office
by Louise McIlwraith,
20 February 2015, 08:50AM
W&K co-opts Tokyo MD to run Amsterdam office
Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.
Tiffany continues story of gay couple in TV ad
by Maisie McCabe,
20 February 2015, 01:02PM
Tiffany continues story of gay couple in TV ad
Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.
Campaign Viral Chart: Nasa sun explosion film enters the chart
by Gurjit Degun,
20 February 2015, 11:33AM
Campaign Viral Chart: Nasa sun explosion film enters the chart
Nasa's film to celebrate the five-year anniversary of its Solar Dynamics Observatory has entered the chart in fourth place this week, as Android's furry creatures top the list for the second time.
Magnetic begins mission to prove mags still matter
by Arif Durrani,
19 February 2015, 08:00AM
Magnetic begins mission to prove mags still matter
Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated ...
'We want to have the best margin, the best people, the best creative'
by Claire Beale,
19 February 2015, 08:00AM
'We want to have the best margin, the best people, the best creative'
Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.
BJL appoints Tony Evans as planning director
by Louise McIlwraith,
20 February 2015, 11:33AM
BJL appoints Tony Evans as planning director
BJL has appointed Tony Evans, previously the head of planning for Cheil Worldwide, to its board in the new position of planning director.
Telegraph responds to its critics
by Staff,
20 February 2015, 10:58AM
Telegraph responds to its critics
The Telegraph responds in a leader to Peter Oborne's accusations, takes a swipe at its "sniping" media rivals and pledges to produce new guidelines for editorial and commercial teams, but stands behind its HSBC coverage.
'Learn to fail', says Lowe Profero's ECD to young female creatives
by Kate Magee,
20 February 2015, 10:23AM
'Learn to fail', says Lowe Profero's ECD to young female creatives
Eloise Smith, Lowe Profero's executive creative director, has advised young creatives they should learn how to fail because that will prepare them for life as a creative director.
DLKW Lowe backs research on women returning to work after career break
by Gurjit Degun,
19 February 2015, 12:21PM
DLKW Lowe backs research on women returning to work after career break
DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.
Archant hires former ITV sales director as first chief commercial officer
by Louise McIlwraith,
20 February 2015, 12:26PM
Archant hires former ITV sales director as first chief commercial officer
Archant has appointed Craig Nayman, the former director of sales for ITV Channels and owner of Red Cannon, as its first chief commercial officer.

Also in the news

Domino's app translates belly rumbles into personalised order suggestions
by Charlotte McEleny, 20 February 2015, 10:44AM
Ikea's 'emoji' keyboard experiment backfires
by Shona Ghosh, 20 February 2015, 09:05AM
YouTube blogger Zoella tops Channel Mum's Vlog ranking
by Louise McIlwraith, 19 February 2015, 02:10PM
The Independent launches US digital operation led by Andrew Buncombe
by Arif Durrani, 19 February 2015, 01:48PM
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Latest Work

Specsavers "should've gone to Specsavers" by Specsavers Creative
20 February 2015, 11:03AM
Specsavers
Specsavers riffed on its now classic strapline with an outdoor poster that looks like it was put up by someone with bad eyesight. The ad was created by Specsavers in-house team and was only erected on one site in Southampton for a single day. But th...
Twinings "drink it all in" by Abbott Mead Vickers BBDO
19 February 2015, 11:54AM
Twinings
Twinings' new TV ad features a set crafted almost entirely from tea bags and borrows Sofia Loren s Bing! Bang! Bong! song from Houseboat . Abbott Mead Vickers BBDO created the spot, in which a woman glides through a happy-go-lucky world of tea bag...
Honda "keep up" by Wieden & Kennedy London
19 February 2015, 08:00AM
Honda
Wieden Kennedy London can t seem to make a bad ad for Honda. The past two years have produced gems such as "hands" and "the other side". What s most impressive is that each ad is so different. The latest TV campaign is equally arresting. It opens o...
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