Media AM - Morrisons, VivaKi, Guardian Labs, Inter Milan, InMobi

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16th February 2015

Morrisons to sponsor Ant & Dec's Saturday Night Takeaway Morrisons' loyalty card Match & More is sponsoring Saturday Night Takeaway as the retailer looks to drum up signatories to the scheme. VivaKi RTB buyers to move into media agencies Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines. Guardian Labs MD: We can't afford to jeopardise trust with native ads The Guardian's native ads division, Guardian Labs, has already rejected a "fair number" of brands during its first year of operations because they do not fit with the newspaper's ethos. Inter Milan hires Somethin' Else to strengthen fan relationships through content Inter Milan has appointed Somethin' Else to overhaul its approach to content and help connect with fans across the world. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Eight ads that teach us unexpected life lessons From Dove to Guinness to The Guardian, some brands have surprised us by creating ads that teach wisdom and life lessons and we've picked eight of the best. Tesco to axe up to 10,000 jobs in latest cull Tesco is reportedly preparing to cut between 9.000 and 10,000 jobs in a cull that will slim down management staff at stores, as well as its HQ and closing stores. Magazine ABCs: Home interest sector in need of a revamp The Home Interest sector housed declines in circulations with a fall of 3.4% year on year, James Tyrell, investment director at Havas Media Group UK, takes a closer look. Interpublic Group hits 2014 targets but lowers sights for 2015 Interpublic Group saw growth in all markets except continental Europe in 2014, with income before income tax rising 53.8 per cent from $468 million (£303.6 million) in 2013 to $720 million. Yannick Bolloré praises Chris Hirst as 'UK star' as Havas sales rise Yannick Bolloré, the chief executive of Havas, has called Chris Hirst, the incoming chief executive of its creative business across Europe, a "UK star" as it reported its 2014 full-year results. Magazines ABCs: Top 100 at a glance The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014. Magazines ABCs: Women's monthlies led by Good Housekeeping Women's monthly magazines' circulations have had a tough time during the last year, with eight of the top ten titles reporting losses in today's ABC report. Magazine ABCs: Women's weeklies highs and lows In the fast and loose woman's weeklies, OK! Magazine and That's Life bucked the downward trends to report lifts in their circulations for the last six months of 2014. Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015 Men's Health continues to be the most popular magazine bought by British males while freesheets ShortList and Sport boast the biggest reach and hybrid Forever Sports grows 45%. Magazine ABCs: In support of magazine metrics Rather than scouring a 73 page pdf document to get a full overview of the health of the magazine marketplace, logging into the new interactive tables today provided instant visual clues, says an enthusiastic Mark Jones from Carat. Agencies must play their part in good relationships Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies. Getting the right balance in mobile marketing "The smartphone is the most successful consumer device ever." From Wapping to the web: the changing face of news As I've stepped down from running business coverage across the London Evening Standard and Independent, I'm asked to reflect on the changes in my time in media. Latest blogs Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Digital Business Development Manager – up to £40K DOE + uncapped commission , Media IQ Recruitment Basic £40k plus OTE £100k uncapped, London (Central), London (Greater) Associate Editor - Planning , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater) Business Development Executive , Media IQ Recruitment To £28k with OTE to £40k, London (Central), London (Greater) Head of Ad Ops , Aspire £50000.00 - £60000.00 per annum, London Sales Consultant , Atwood Tate Available on request, London (Central),

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