Tuesday, 10 February 2015

Digital AM - Samsung Smart TV voice recognition feature raises privacy concerns, plus Tesco; Skype; Vodafone; creative tech

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Samsung Smart TV voice recognition feature raises privacy concerns
Samsung Smart TV voice recognition feature raises privacy concerns
by Daniel Farey-Jones
10 February 2015, 10:43AM
TV marketers may find consumers more suspicious of the new generation of sets after the tech media piled on to a story that Samsung's internet-connected Smart TVs could be "spying" on their owners.
Tesco lets customers pay by smartphone with PayQwiq trial
Tesco lets customers pay by smartphone with PayQwiq trial
by Shona Ghosh
10 February 2015, 09:00AM
Tesco is trialling PayQwiq, a mobile payments service that allows customers to pay for items and collect Clubcard points on their smartphones.
Marriott uses Skype call data to identify British rugby fans abroad
Marriott uses Skype call data to identify British rugby fans abroad
by Shona Ghosh
10 February 2015, 11:09AM
Marriott has teamed up with Skype with a new campaign targeting Brits abroad who are missing out on the rugby at home.


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Vodafone's top marketer Daryl Fielding to exit after two years
Vodafone's top marketer Daryl Fielding to exit after two years
by Shona Ghosh
09 February 2015, 04:08PM
Vodafone UK's most senior marketer, Daryl Fielding, is set to leave the mobile operator after two years to pursue her own interests.
Creative technology will drive the next era of marketing
Creative technology will drive the next era of marketing
by Omaid Hiwaizi
09 February 2015, 04:29PM
Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of industry innovation at the Marketing Agencies Association.
Lastminute.com film encourages trips to the 'sexy delights of Europe'
Lastminute.com film encourages trips to the 'sexy delights of Europe'
by Kate Magee
09 February 2015, 11:55AM
Lastminute.com has launched a campaign encouraging lovers to enjoy "the sexy delights of Europe" this Valentine's Day.
Topman crowdsources music video through YouTube
Topman crowdsources music video through YouTube
by Shona Ghosh
09 February 2015, 11:07AM
Topman has partnered with Mercury Prize nominee Ghostpoet to launch Openshoot, a YouTube project to crowdsource ideas for his next music video.
IAB publishes first native ad guidelines
IAB publishes first native ad guidelines
by Ed Owen
09 February 2015, 09:48AM
The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial.
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