Media AM - IAB ad guidelines, ABC Interaction, Rajars, Mark Roalfe's favourite BBC ads, Generation Media

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09th February 2015

IAB publishes first native ad guidelines The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial. Watch: ABC Interaction 2015 - a look at the future of trusted trading The implications of fraud and developing trust in ad trading were key topics of debate at this year's ABC Interaction which took place in London last week. Rajar Q4 2014: Heart celebrates a year at number one Heart has clocked up four consecutive quarters with more than nine million weekly listeners, solidifying its place as the top national commercial radio station. Mark Roalfe's favourite BBC ads Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation. Generation Media promotes three Generation Media, the toys, games and parenting media agency, have promoted three members of the team to senior positions. Unilever CMO Keith Weed: we must build a healthy society More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last month, writes Keith Weed, CMO of Unilever. Topman crowdsources music video through YouTube Topman has partnered with Mercury Prize nominee Ghostpoet to launch Openshoot, a YouTube project to crowdsource ideas for his next music video. Santander in the running to sponsor Boris bikes Bank Santander is in the front running to pick up the sponsorship of the London mayor's so-called "Boris bikes". Madonna premieres new album on Snapchat Global superstar Madonna has premiered her new album on Snapchat in a move that lends credence to the social media platform's new media platform 'Discovery'. Vodafone shifts entire £53m UK account to Grey London Vodafone has appointed Grey London as its lead creative agency across all its £53 million UK business. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. Macleod Smith spearheads print revolution at Net-a-Porter Porter's publisher believes the one-year-old magazine, complete with shoppable content, has created a new business model. By David Benady. Trust is first casualty of the Channel 5/Omnicom saga There's something rotten in the symbiotic relationships of media agencies, media owners and clients - and it demands our attention. Messaging: the next cool thing for brands Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes. Latest blogs Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Sales Acount Manager - Creative Solutions, Content Partnerships , Ultimate Asset £30000 - £40000 per annum + excellent benefits & amazing commission, London Sales Director- Global Travel Data Platform , Ultimate Asset £60000 - £70000 per annum + commission and benefits, City of London Senior Sales Account Manager , SYLEX Recruitment 60,000, Central London Account Director - Creative Solutions Sales , Ultimate Asset £40000 - £45000 per annum + UNBEATABLE COMMISSION, City of London Senior Digital Planner , Aspire £30000.00 - £35000.00 per annum, London

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