Media AM - Facebook, WSJ, Digital Cinema Media, Marmite, Generation Media

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24th February 2015

Facebook launches app to help businesses manage ads on the go Facebook has launched an app to help businesses manage their ads on the go. Will.i.am makes time for WSJ in global ad Pop stars partners with newspaper in new campaign M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition M/SIX's Dan Keat emerged victorious in Digital Cinema Media's annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars. Marmite rescues Dean Gaffney in new online ad Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity. Generation Media wins Swale Heating media Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account. Inside Lenovo's partnership with YouTube star Ryan Higa Ryan Higa says he became a YouTube star by accident. But now he's a pro at pleasing not only his audience, but the brands he works with. He speaks to Campaign Asia-Pacific in an exclusive interview. Total Media scoops Wiggle media account Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch. Karen Stacey has ambitious plans for the big screen The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes. Magnetic begins mission to prove mags still matter Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry. Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship' The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out. Latest blogs Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Sales Manager , Morgan Rutherford Associates £35Kbasic+commission, London (Central), London (Greater) Digital Account Manager – Leading Digital UK TV Broadcaster , Media IQ Recruitment Up to £46 basic plus commission, London (Central), London (Greater) Client Director , Future £competitive with excellent benefits, London Agency Sales Manager , Ultimate Asset £47000 - £50000 per annum + +50%, London Paid Video Account Manager - Leading Digital Agency , Ultimate Asset negotiable, London

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