| You and your teenage son absolutely canNOT write effective copy | | Jim Compton Hall | | 16 February 2015, 9:02AM |  I’m a copywriter. That’s important to this story. You’ll see why shortly.
Before hiring me to help rewrite the contents of their company’s website, a recent client said: “I might just get my son to do it. Next year he’ll be studying media at college.”
| | | | 5 video predictions for the year ahead | | Sue Hunt | | 16 February 2015, 8:30AM |  From performance-based advertising to brand safety, here are the five key video trends we expect in 2015.
Linear and digital media consumption will become seamless to the consumer With more than 30% of consumers already owning or accessing four screens, and over 50% switching between devices whilst watching TV, it's clear our media consumption has changed.
| | | | The Wall meets Anima Sarah Lavoy, co-founder of Connect | | Rachel Bull | | 13 February 2015, 8:54AM |  What do you do if you’re biggest passion in life is people, and you just can’t keep track of the important ones in your life? You build an app which puts them all in one place, of course, that is – if you’re Anima Sarah Lavoy. This girl has community at her heart.
| | | | The payments quantum leap and the lessons to learn | | Tony Virdi | | 13 February 2015, 8:02AM |  Every few years, advancements in payments technology significantly disrupt how we shop.
Credit cards reduced our reliance on cash, online banking led to the decline of the cheque, and now mobile payments are poised to be the next major turning point: potentially the decline of the plastic credit card as we know it.
| | | | | | Latest jobs | | | | | | Mobile Agency Sales Manager | | Recruiter The Media Exchange | | Salary Basic salary upto £55k plus commission and benefits | | Location London (Central), London (Greater) | | |  | | Latest news from Brand Republic | | | | | | | | | | |
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