Three principles that will drive innovation for your brand + Coca-Cola, O2 and BMW

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Marketing Daily , 06th February 2015

Three principles that will drive innovation for your brand How working with start-ups taught O2 the importance of purpose Sega replaces European marketing chief after Xbox poach Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank Online junk food ads given all clear O2 asks England Rugby fans to 'Wear the Rose' in major sponsorship campaign BMW rugby spot tracks 'The Road to Twickenham' Why the Adidas 'haters' ad is 'bold and brave' How neuroscience can help to build your brand BT boss: we will keep EE brand 'in the short term' Watch: the steps to becoming a marketing director Trending branded Vines: Sony, Lowes and Innocent How selfie campaigns fuelled Gen Y's charitable giving JOBS BOARD SENIOR ADVERTISING MANAGER (MATERNITY COVER) , notonthehighstreet.comCompetitive , Richmond Senior Marketing Executive , Jet2.comNegotiable , Leeds BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital , Judi Patton£22K-£55K , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Associate Creative Director , The Great & The Good£65000 - £70000 per annum + benefits , London ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater)

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