Tuesday 24 February 2015

Born Free, Lenovo and Ryan Higa, Will.i.am, Sheryl Sandberg, LFW, Central Saint Martins, DCM

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Latest news
Born Free Foundation launches campaign to save African wildlife
by Kate Magee,
24 February 2015, 11:53AM
Born Free Foundation launches campaign to save African wildlife
Wildlife charity Born Free Foundation has launched a campaign to highlight the alarming rate at which Africa's wildlife is disappearing.
Inside Lenovo's partnership with YouTube star Ryan Higa
by Jason Wincuinas,
24 February 2015, 08:55AM
Inside Lenovo's partnership with YouTube star Ryan Higa
Ryan Higa says he became a YouTube star by accident. But now he's a pro at pleasing not only his audience, but the brands he works with. He speaks to Campaign Asia-Pacific in an exclusive interview.
Will.i.am makes time for WSJ in global ad
by James Swift,
24 February 2015, 10:23AM
Will.i.am makes time for WSJ in global ad
Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal.
Sheryl Sandberg's inspiration features in Ad Week Europe campaign
by Gurjit Degun,
24 February 2015, 08:00AM
Sheryl Sandberg's inspiration features in Ad Week Europe campaign
Facebook's Sheryl Sandberg is to feature in a print campaign to support Advertising Week Europe.
How start-ups are beating Burberry to DIY fashion
by Shona Ghosh,
24 February 2015, 11:40AM
How start-ups are beating Burberry to DIY fashion
This London Fashion Week may be the most democratic yet, with Burberry leading the way in terms of bringing the runway to a wider global audience.
Portraits of a lady
19 February 2015, 08:00AM
Portraits of a lady
As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.
London's housing crisis highlighted in innovative billboard campaign
by Shona Ghosh,
23 February 2015, 11:59AM
London's housing crisis highlighted in innovative billboard campaign
Central Saint Martins has launched the 'London is Changing' campaign, using digital billboards to highlight personal stories about the city's housing crisis.
M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition
by Tom Linay,
24 February 2015, 12:32PM
M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition
M/SIX's Dan Keat emerged victorious in Digital Cinema Media's annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars.
Generation Media wins Swale Heating media
by Gurjit Degun,
24 February 2015, 09:01AM
Generation Media wins Swale Heating media
Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account.

Is it time for brands to take Snapchat seriously?

by Sarah Shearman

24 February 2015
Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Tesco to host beauty consultations on Google+ Hangouts
by Sara Spary, 24 February 2015, 10:02AM
Apple emoji finally embrace racial and sexual diversity
by Ben Bold, 24 February 2015, 09:18AM
Watchdog tells payday lenders they must appear on price-comparison sites
by Ben Bold, 24 February 2015, 09:25AM
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Latest Work

Marmite "search and rescue" by W Communications
24 February 2015, 11:56AM
Marmite
W Communications has created an online spot for Marmite featuring the former EastEnders actor Dean Gaffney. Part of the existing "neglect" campaign, the ad extends the premise to forgotten celebrities. The spot opens on Gaffney performing magic in ...
Cadillac "the daring" by Publicis New York and Publicis UK
23 February 2015, 11:48AM
Cadillac
Cadillac s new positioning was unveiled in a campaign that ran during the Oscars last night (22 February) . Publicis New York and UK offices created the ad, which invites consumers to "dare greatly" and follow the lead of people such as the directo...
Asics "It's a big world. Go run it" By 180 Amsterdam
23 February 2015, 09:44AM
Asics
Asics has released a global campaign by 180 Amsterdam. The activity includes a 60-second TV ad that will air during sporting events around the world, a longer online video and print work. The spot opens on a lone runner who finds a ram's horn and use...
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