Mark Roalfe's favourite BBC ads, Lastminute.com, Twitter ad changes, Helen Mirren, IAB native ad rules, KFC, Publicis.Sapient

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mark Roalfe's favourite BBC ads by Mark Roalfe, 09 February 2015, 11:59AM Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation. Lastminute.com film encourages trips to the 'sexy delights of Europe' by Kate Magee, 09 February 2015, 11:55AM Lastminute.com has launched a campaign encouraging lovers to enjoy "the sexy delights of Europe" this Valentine's Day. What brands need to know about Twitter's recent ad changes by Gurjit Degun, 09 February 2015, 11:09AM Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers? Helen Mirren rallies against old age in debut ad for L'Oréal by James Swift, 09 February 2015, 10:25AM Helen Mirren stars in an ad for the cosmetics brand L'Oréal, which tackles the issue of women feeling invisible as they get older. IAB publishes first native ad guidelines by Ed Owen, 09 February 2015, 12:01AM The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial. KFC to give away a family meal every month for 50 years as part of 50th celebrations by Maisie McCabe, 09 February 2015, 09:36AM KFC is kicking off a 12-month marketing push to commemorate 50 years since the fast food chain launched in the UK. Publicis Groupe launches Publicis.Sapient as it completes $3.7bn deal by Ed Owen, 06 February 2015, 03:39PM Publicis has completed its $3.7 billion acquisition of Sapient to create the "most transformational offering in the market". Rainey Kelly and Auntie Beeb: throughout the years by Gurjit Degun, 06 February 2015, 01:22PM Rainey Kelly Campbell Roalfe/Y&R has, once again, retained the BBC advertising account after a competitive pitch. Campaign takes a look at some of RKCR/Y&R's best ads for the broadcaster. DigitasLBi launches sharing economy Uber-killer app with Liftshare by Ed Owen, 06 February 2015, 10:47AM Liftshare, the car sharing service, has launched an app as part of its partnership with DigitasLBi. Also in the news Santander in the running to sponsor Boris bikes by Sara Spary, 09 February 2015, 08:44AM Tories rack up £114,000 monthly bill for Facebook ads by Sara Spary, 09 February 2015, 08:18AM How Tinder's brand fares against competitors in key Valentine's Day period by Staff, 09 February 2015, 06:00AM Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again by Gurjit Degun, 06 February 2015, 11:36AM Latest Jobs Middleweight Designer £27000 - £32000 per annum, London Account Executive £20000 - £22000 per annum, London CGI Project Manager - CGI Studio - London to £40k £30000 - £40000 per annum, London Brand and Communications Manager ca. £30,000, Wimbledon, London Account Manager | £30,000 £26000.00 - £31000.00 per annum + Benefits Package , City of London More Jobs Latest Work Christian Dior "Miss Dior" by Anton Corbijn 09 February 2015, 09:23AM Anton Corbijn, the director behind films including Control and A Most Wanted Man , has shot the new Miss Dior ad. The spot stars Natalie Portman, who has appeared in several films for the brand, as a runaway bride who gets a helicopter ride from h... BMW "road to Twickenham" by FCB Inferno 09 February 2015, 08:59AM BMW, the German car manufacturer, has released an online film on the first day of the RBS Six Nations championship to mark its sponsorship of the England rugby team. FCB Inferno created the ad, which is shot in the first person and shows someone driv... Jim Beam "branding iron" by FutureWorks 06 February 2015, 02:09PM Mila Kunis joins the Jim Beam family to brand some whiskey barrels in the second in the brand's "make history" campaign, but the first to run internationally. The Black Swan actress takes the viewer through the production process for Jim Beam bourb... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.