Wednesday, 11 February 2015

Breaking news from Brand Republic - Labour, McVitie's, Premier League, Disney, Omnicom

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Labour to target female voters with Woman to Woman tour (in a pink minibus)
Labour to target female voters with Woman to Woman tour (in a pink minibus)
by Daniel Farey-Jones
11 February 2015, 09:09AM
Harriet Harman is to lead a team of female Labour MPs on a mission to convince women in 70 constituencies to vote for the party in May's General Election.
McVitie's offers cuddly toys as part of 'Sweeet' campaign
McVitie's offers cuddly toys as part of 'Sweeet' campaign
by Gurjit Degun
11 February 2015, 08:47AM
McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of its 'Sweeet' campaign.
Premier League �5bn TV rights deal smashes all expectations
Premier League �5bn TV rights deal smashes all expectations
by Arif Durrani
10 February 2015, 05:30PM
The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record �5.136bn, beating all expectations for the live games during the 2016-19 seasons.
Love, lust and commercial messages
Love, lust and commercial messages
by James Swift
11 February 2015, 09:07AM
Not expecting many heart-felt missives this Valentine's Day? Don't worry, brands still love you. Campaign has sorted the freshest picks from this year's bunch of ads.
Disney reinvents Cinderella's glass slipper with Jimmy Choo and Ferregamo
Disney reinvents Cinderella's glass slipper with Jimmy Choo and Ferregamo
by Shona Ghosh
10 February 2015, 04:29PM
Disney has collaborated with nine designer shoemakers to come up with luxury designs for Cinderella's glass shoe, ahead of the upcoming remake.
John Frieda launches global campaign
John Frieda launches global campaign
by James Swift
11 February 2015, 09:12AM
John Frieda, the hair care brand founded by the eponymous celebrity stylist, is launching a global campaign.
William Hill makes takeover approach for online gaming company 888
William Hill makes takeover approach for online gaming company 888
by Daniel Farey-Jones
10 February 2015, 03:06PM
Bookmaker William Hill has been in talks to acquire the company behind online poker brand 888, with reports claiming it has made a preliminary offer of �750m.
Australian breakfast brand appoints TRBR for UK launch
Australian breakfast brand appoints TRBR for UK launch
by Kate Magee
11 February 2015, 08:54AM
Up & Go, the Australian breakfast drink, has appointed The Red Brick Road to launch the brand in the UK.
HTC eyes innovation shake-up with new CMO Idris Mootee
HTC eyes innovation shake-up with new CMO Idris Mootee
by Shona Ghosh
10 February 2015, 01:33PM
HTC has handed the CMO role to newcomer Idris Mootee, whose background lies in innovation and design as well as marketing.
Omnicom's 180 hires Mike Harris as global CSO
Omnicom's 180 hires Mike Harris as global CSO
by Gurjit Degun
10 February 2015, 09:59AM
Mike Harris, the former president and chief executive at DDB California, has been appointed to the newly created role of global chief strategy officer at 180, the Omnicom subsidiary.
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From the blogs

What film can teach us about quality content
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