Media PM - The week's most read

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06th February 2015

KFC trolls Rich Kids on Instagram KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken. The7stars wins Iceland's £20m media account Iceland Foods has appointed the7stars to handle its £20 million media planning and buying business. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. Trust is first casualty of the Channel 5/Omnicom saga There's something rotten in the symbiotic relationships of media agencies, media owners and clients - and it demands our attention. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Macleod Smith spearheads print revolution at Net-a-Porter Porter's publisher believes the one-year-old magazine, complete with shoppable content, has created a new business model. By David Benady. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Usain Bolt returns in BBH Virgin Media ad Virgin Media is introducing more animal characters in two new ads featuring Usain Bolt. Super Bowl 2015: Watch the best ads Last night was arguably the biggest night in advertising for brands promoting their wares during the biggest TV opportunity of the year. Campaign rounds up the best ads of Super Bowl 2015. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. Latest blogs My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Programmatic Sales Manager , Section:Media Ltd Up to £50,000 + Comms, London (Central), London (Greater) Marketing Manager - Conferences - London , Section:Media Ltd £30,000 - £35,000 + bonus, London (Central), London (Greater) Senior Campaign Manager , SYLEX Recruitment £32000 per annum, London Senior Sales Executive – Agency Team , Future £competitive with excellent benefits, West End Client Services Support - Digital , Ultimate Asset £25000 - £32000 per annum + Amazing Benefits, London

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