Thursday 19 February 2015

Wonga calls ad review, Micky Tudor, OMD tops Gunn Report, Benecol, Brand USA, Lent, S&M, Mark Cranmer, Fyffes, pitch update

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Latest news
Wonga kicks off advertising review
by James Swift,
19 February 2015, 08:01AM
Wonga kicks off advertising review
Albion has decided not to repitch, citing practices at the company that 'we categorically do not agree with'.
CHI & Partners promotes Tudor to deputy ECD
by James Swift,
19 February 2015, 08:00AM
CHI & Partners promotes Tudor to deputy ECD
CHI & Partners has promoted Micky Tudor to deputy executive creative director.
OMD tops Gunn Report For Media
by Arif Durrani,
19 February 2015, 08:00AM
OMD tops Gunn Report For Media
Omnicom's OMD has been named the most-awarded media agency in the world, ahead of Publicis Groupe's Starcom MediaVest Group and its sister shop PHD, in The Gunn Report For Media 2014.
Agencies line up for Benecol UK business
by Kate Magee,
19 February 2015, 08:00AM
Agencies line up for Benecol UK business
It's still a fine line between editorial and commercial
by Maisie McCabe,
19 February 2015, 08:00AM
It's still a fine line between editorial and commercial
Brand USA on hunt for creative shop
by Gurjit Degun,
19 February 2015, 12:00AM
Brand USA on hunt for creative shop
Brand USA, the tourism body, is searching for an agency to develop global digital content for its consumer websites and social media channels.
What adland is giving up for Lent
by Staff,
18 February 2015, 03:55PM
What adland is giving up for Lent
From worrying to jargon, email to sit-down meetings, adland dishes the dirt on what they are giving up for Lent.
Fifty Shades Of Advertising: S&M with the CMO
19 February 2015, 08:00AM
Fifty Shades Of Advertising: S&M with the CMO
Cranmer to chair magazine marketing agency Magnetic
by Arif Durrani,
19 February 2015, 08:00AM
Cranmer to chair magazine marketing agency Magnetic
Magnetic, the new marketing body for magazines de­veloped under the working name of Project Orange, will launch next month with Mark Cranmer as its chairman.
Fyffes kicks off pitch for Euro creative brief
by Kate Magee,
19 February 2015, 08:00AM
Fyffes kicks off pitch for Euro creative brief
Fyffes, the Irish food company, is on the hunt for a creative agency to promote its bananas across Europe.
Pitch update: Gallo, E.ON, Aviva, Paddy Power and Audible
19 February 2015, 08:00AM
Pitch update: Gallo, E.ON, Aviva, Paddy Power and Audible
General Mills names Grey London lead agency
by Kate Magee,
19 February 2015, 08:00AM
General Mills names Grey London lead agency
General Mills, the food company, is poised to appoint Grey London as its lead creative agency.
Strong Q4 helps outdoor post record 2014 revenue of £1bn
by Arif Durrani,
19 February 2015, 08:00AM
Strong Q4 helps outdoor post record 2014 revenue of £1bn
Outdoor reported its strongest-ever performance in the final three months of 2014, helping the sector achieve a record £1 billion in revenue for the full year.

A postcard from Myanmar

by Faris Yakob

18 February 2015
The co-founder of Genius Steals observes the emergence of advertising in a land brands forgot.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: BMW, FCB Inferno
19 February 2015, 08:00AM
Pick of the week: BMW, FCB Inferno
Turkey of the week: Carlsberg, 72andSunny
19 February 2015, 08:00AM
Turkey of the week: Carlsberg, 72andSunny

Also in the news

Absolute Radio's Lloyd and LBC's Barkes make BPG Awards shortlist
by Maisie McCabe, 19 February 2015, 11:37AM
The7stars captures Victoria Plumb's £10m media business
by Arif Durrani, 19 February 2015, 08:00AM
Twinings tea kicks off TV campaign as part of £10m investment
by Sara Spary, 19 February 2015, 10:30AM
Under Armour hijacks social media conversations in challenge to fitness enthusiasts
by Suzanne Bearne, 19 February 2015, 09:08AM
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Latest Work

Twinings "drink it all in" by Abbott Mead Vickers BBDO
19 February 2015, 11:54AM
Twinings
Twinings' new TV ad features a set crafted almost entirely from tea bags and borrows Sofia Loren s Bing! Bang! Bong! song from Houseboat . Abbott Mead Vickers BBDO created the spot, in which a woman glides through a happy-go-lucky world of tea bag...
Honda "keep up" by Wieden & Kennedy London
19 February 2015, 08:00AM
Honda
Wieden Kennedy London can t seem to make a bad ad for Honda. The past two years have produced gems such as "hands" and "the other side". What s most impressive is that each ad is so different. The latest TV campaign is equally arresting. It opens o...
LeoVegas "let's roar" by Now
19 February 2015, 08:02AM
LeoVegas
LeoVegas, the mobile casino brand, introduces a suave lion-headed mascot in a new campaign. Now created the spot, which debuts on 20 February and is the company s first TV activity in the UK. It opens on a mysterious character who catches the attenti...
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