Thursday 26 February 2015

BBC Licence Fee, Claire Beale, AAR, M&C Saatchi, breast-cancer charities, Adam & Eve/DDB, Turkey, OMD, Unilever Samsung

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Latest news
BBC urged to axe licence fee
by Gurjit Degun,
26 February 2015, 08:00AM
BBC urged to axe licence fee
Broadcasting levy proposed by MPs would benefit commercial media companies.
Pitches mean more sex but fewer relationships
by Claire Beale,
26 February 2015, 08:00AM
Pitches mean more sex but fewer relationships
Integration fuels ten-year pitch high
by Kate Magee,
26 February 2015, 08:00AM
Integration fuels ten-year pitch high
The number of new-business pitches in 2014 was higher than it has been for a decade, according to research from AAR.
M&C Saatchi acquires stake in São Paulo shop Santa Clara
by Maisie McCabe,
26 February 2015, 08:00AM
M&C Saatchi acquires stake in São Paulo shop Santa Clara
M&C Saatchi has bought a 25 per cent stake in the Brazilian agency Santa Clara for more than £10 million.
New breast-cancer charity seeks agency
by Kate Magee,
26 February 2015, 08:00AM
New breast-cancer charity seeks agency
An organisation created by the merger of two major breast-cancer charities is looking for an agency to promote the new entity.
Adam & Eve/DDB swoops for Ogilvy creative Ivan Pols
by Maisie McCabe,
26 February 2015, 08:00AM
Adam & Eve/DDB swoops for Ogilvy creative Ivan Pols
Adam & Eve/DDB has hired Ivan Pols as a creative director. Pols joins from Ogilvy & Mather, where he was a global creative director.
Turkish tourism calls digital review
by James Swift,
26 February 2015, 07:45AM
Turkish tourism calls digital review
Turkey's ministry of culture and tourism is looking for an agency to handle its $10 million (£6.5 million) social media and digital account.
OMD launches Newsroom
by Arif Durrani,
26 February 2015, 08:30AM
OMD launches Newsroom
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.
Unilever seeks digital shop for Toni & Guy
by Gurjit Degun,
26 February 2015, 08:00AM
Unilever seeks digital shop for Toni & Guy
Unilever is on the hunt for an agency to handle global digital and social media work for the Toni & Guy range of haircare products.
CHI captures global digital task for Samsung TV
by James Swift,
26 February 2015, 08:00AM
CHI captures global digital task for Samsung TV
Samsung has named CHI & Partners the global digital and experiential agency for its TV division after a pitch.

The biggest lie advertising ever told

by Kristen Cavallo

26 February 2015
The president of Mullen asks why the industry assumes consumers can't handle complexity.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: Honda, Wieden & Kennedy London
26 February 2015, 08:00AM
Pick of the week: Honda, Wieden & Kennedy London
Turkey of the week: Microsoft, M:united (Interpublic)
26 February 2015, 08:00AM
Turkey of the week: Microsoft, M:united (Interpublic)

Also in the news

Blu e-cigarette kicks off advertising review
26 February 2015, 08:00AM
Lucozade awards UK digital brief to AnalogFolk
by Gurjit Degun, 26 February 2015, 08:00AM
Mondelez sells incubated tech project to digital agency
by Sara Spary, 26 February 2015, 11:18AM
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Latest Work

Private view: Dave Henderson and Richard Brim
26 February 2015, 08:00AM
Private view: Dave Henderson and Richard Brim
Creative Dave Henderson Joint executive creative director, DLKW Lowe Right, eyes down To be honest, I m more of a footy man than a rugby man, but I guess ex-public schoolboys up and down the land will be getting all hot under their joc...
Ikea "the joy of storage" by Posterscope
25 February 2015, 03:21PM
Ikea
Posterscope has constructed a 3D outdoor site to complement Mother s most recent TV ad for Ikea, which features T-shirts flocking like migrating birds on a journey across sea and land that eventually ends at a wardrobe. The poster, which is sited nea...
Marmite "search and rescue" by W Communications
24 February 2015, 11:56AM
Marmite
Dean Gaffney, the former EastEnders actor, stars in an online ad for Marmite created by the PR agency W. The campaign extends the brand s existing "Love it. Hate it. Just don t forget it" positioning to involve celebrities whose stars have faded. T...
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