Monday, 9 February 2015

Breaking news from Brand Republic - 'Boris bikes', KFC, Facebook, IAB native ad guidelines, Vodafone

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Latest news
Santander in the running to sponsor Boris bikes
Santander in the running to sponsor Boris bikes
by Sara Spary
09 February 2015, 08:44AM
Bank Santander is in the front running to pick up the sponsorship of the London mayor's so-called "Boris bikes".
KFC to give away a family meal every month for 50 years as part of 50th celebrations
KFC to give away a family meal every month for 50 years as part of 50th celebrations
by Maisie McCabe
09 February 2015, 09:36AM
KFC is kicking off a 12-month marketing push to commemorate 50 years since the fast food chain launched in the UK.
Tories rack up �114,000 monthly bill for Facebook ads
Tories rack up �114,000 monthly bill for Facebook ads
by Sara Spary
09 February 2015, 08:18AM
The Labour Party has lashed out at the amount of cash the Conservative Party ploughs into Facebook advertising, in a counter political campaign.
IAB publishes first native ad guidelines
IAB publishes first native ad guidelines
by Ed Owen
09 February 2015, 12:01AM
The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial.
Rajar Q4 2014: Heart celebrates a year at number one
Rajar Q4 2014: Heart celebrates a year at number one
by Magda Ibrahim
09 February 2015, 08:19AM
Heart has clocked up four consecutive quarters with more than nine million weekly listeners, solidifying its place as the top national commercial radio station.
Vodafone shifts entire �53m UK account to Grey London
Vodafone shifts entire �53m UK account to Grey London
by Kate Magee
06 February 2015, 12:40PM
Vodafone has appointed Grey London as its lead creative agency across all its �53 million UK business.
How Tinder's brand fares against competitors in key Valentine's Day period
How Tinder's brand fares against competitors in key Valentine's Day period
by Staff
09 February 2015, 06:00AM
As Valentine's Day approaches, you can bet that Tinder users will be furiously swiping to get a date on the most romantic day of the year.
Publicis Groupe launches Publicis.Sapient as it completes $3.7bn deal
Publicis Groupe launches Publicis.Sapient as it completes $3.7bn deal
by Ed Owen
06 February 2015, 03:39PM
Publicis has completed its $3.7 billion acquisition of Sapient to create the "most transformational offering in the market".
Benefit launches pop-up cocktail and beauty bar
Benefit launches pop-up cocktail and beauty bar
by Shona Ghosh
06 February 2015, 04:27PM
Cosmetics brand Benefit will launch a new pop-up bar in Soho this month, offering customers hair and beauty treatments and cocktails.
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