| Coming soon: A programmatic native standard that will change the industry | | Chris Quigley | | 10 February 2015, 8:01AM |  The Internet Advertising Bureau released its first native ad guidelines yesterday, but that’s just the tip of the iceberg.
In late 2013, Facebook kicked off the merger of native advertising and real-time bidding with the introduction of FBX and its exchange ads. To accommodate the social giant, major demand-side platforms (DSP) backed FBX by adding support for creative metadata, such as headlines, thumbnails and the like.
| | | | Chinese Year of the Sheep (or is it goat or ram?) makes brands follow each other | | Chris J Reed | | 09 February 2015, 11:48PM |  I love Chinese New Year (CNY). Every year is different, a different animal for marketers to wrestle with. This Lunar New Year is the Year of the Goat. Although some say it's the Year of the Sheep as apparently they are the same in Chinese. Some even say the Ram, which I guess is in between the two.
| | | | When celeb partnerships on social can win | | Stuart Crowder | | 09 February 2015, 10:23AM |  Many celebrities sell products. This is not something we find surprising anymore.
But endorsement or partnership doesn't work when it's for the wrong reason: when there is such a tenuous link that it ends up being overly promotional (e.g. Scarlett Johansson for soda stream).
| | | | Mobile is the new frontier for retargeting | | Michael Bertaut | | 06 February 2015, 8:06AM |  Mobile is set to become the hottest topic in retargeting this year ahead, according to 20% of the European marketers surveyed in AdRoll's ‘State of the Industry’ report, launched this week.
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