Media AM - ZenithOptimedia, Barclays, My Media Week, Drafted, National Readership Survey, Brand Republic relaunches

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25th February 2015

Winter football World Cup could boost UK broadcasters' revenues by £12m A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia. Barclays becomes first UK bank to allow payments via Twitter Barclays has launched Twitter payments via its mobile payment app Pingit, allowing users to pay other people and small businesses via their Twitter account. My Media Week: Simon Poole This week, Simon Poole, recently appointed trading director at Channel 5, fends off questions about the Football League rights following the channel's reported win. "We are a whole new sector in the world of publishing" At first glance, you might dismiss Drafted magazine as just another consumer print monthly getting in on the free distribution act. But hover your smartphone over the cover, and it reveals a living, moving, interactive dimension that goes beyond the fashion and celebrity features on its glossy pages. NRS Padd: Mail titles most read newsbrands The Daily Mail & General Trust newsbrands Daily Mail, Mail on Sunday and Mail Online are collectively the most read stable of titles in the UK, while the Guardian according to the National Readership Survey (NRS) figures today. Brand Republic reveals new brand identity Brand Republic today unveils a new brand identity, including a fully re-designed, responsive website. Gogglebox's Stephen and Chris launch EE TV EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service. Newspaper ABCs: January 2015 at a glance MailOnline breaks the 200 million barrier for monthly unique browsers, the Guardian passes 120 million, Mirror sets personal best of 84 million and Independent reaches 52 million in January 2015 figures from the Audit Bureau of Circulations. M/SIX's Dan Keat gets the statuette in DCM's Oscar predictions competition M/SIX's Dan Keat emerged victorious in Digital Cinema Media's annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars. Redican looks beyond the National Readership Survey The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady. Karen Stacey has ambitious plans for the big screen The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes. Magnetic begins mission to prove mags still matter Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry. Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship' The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out. Latest blogs Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Advertising Sales Executive , QMJ Publishing Ltd Up to £30,000 Basic Salary & up to £10,000 commission plus Benefits, Nottingham, Nottinghamshire Senior Client Services , Aspire £25000 - £45000.00 per annum, London Senior Sales Executive , Aspire £35000.00 per annum, London Senior Account Exec - Leading Independent Agency , Aspire £25000 - £32000 per annum + package, London Content & Outreach Manager , Aspire £40000.00 - £45000.00 per annum, London

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