Media PM - The week's most read

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27th February 2015

Gogglebox's Stephen and Chris launch EE TV EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service. OMD launches Newsroom OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. Williams is no longer just a gorilla with a calculator As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady. My Media Week: Simon Poole This week, Simon Poole, recently appointed trading director at Channel 5, fends off questions about the Football League rights following the channel's reported win. PHD retains Sainsbury's £60m media business Omnicom's PHD has retained Sainsbury's £60 million media planning and buying business after a competitive pitch against Group M agencies Maxus and MediaCom, and Publicis Groupe's ZenithOptimedia. Carat UK and Carat Global join forces in London Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub. The problem with media agencies... By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba. Media agencies wade into battle of content Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks. Facebook creates first British TV campaign Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships. Why HSBC's relationship with the Telegraph and Guardian is the press story of our time Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. Latest blogs Brit Awards 2015: Too white and too bland The party's over: The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo. Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Reporter/News Editor (B2B Spa & Wellness) , Atwood Tate Competitive, doe, Hertfordshire, Greater London International Exhibition Sales Manager , SAVVY Media Ltd £30-35k + uncapped coms, London (Greater) Sales Executive - great career potential! , SAVVY Media Ltd £24-30k + comms, London (Central), London (Greater) DIGITAL SENIOR ADVERTISER SALES MANAGER - PROGRAMMATIC! , SAVVY Media Ltd £40-50K + COMMISSION, London (Greater) Business Development Manager - Fantastic OTE! , SAVVY Media Ltd £35k + £50k OTE (uncapped), London (Central), London (Greater)

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