Saturday, 7 February 2015

This week's most read news and best ad campaigns

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KFC trolls Rich Kids on Instagram
by Ed Owen,
03 February 2015, 11:51AM
KFC trolls Rich Kids on Instagram
KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken.
Super Bowl 2015: Watch the best ads
by Staff,
02 February 2015, 09:44AM
Super Bowl 2015: Watch the best ads
Last night was arguably the biggest night in advertising for brands promoting their wares during the biggest TV opportunity of the year. Campaign rounds up the best ads of Super Bowl 2015.
Vodafone shifts entire £53m UK account to Grey London
by Kate Magee,
06 February 2015, 12:40PM
Vodafone shifts entire £53m UK account to Grey London
Vodafone has appointed Grey London as its lead creative agency across all its £53 million UK business.
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
by Gurjit Degun,
06 February 2015, 11:00AM
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
The BBC has retained Rainey Kelly Campbell Roalfe/Y&R as its advertising agency following a competitive pitch.
Rainey Kelly and Auntie Beeb: throughout the years
by Gurjit Degun,
06 February 2015, 01:22PM
Rainey Kelly and Auntie Beeb: throughout the years
Rainey Kelly Campbell Roalfe/Y&R has, once again, retained the BBC advertising account after a competitive pitch. Campaign takes a look at some of RKCR/Y&R's best ads for the broadcaster.
Heathrow expansion tube ad banned
by Ed Owen,
04 February 2015, 09:46AM
Heathrow expansion tube ad banned
A Tube ad produced to make the case for the expansion of Heathrow airport has been banned by the Advertising Standards Authority (ASA).
Capital launches live London OOH music feed
by Ed Owen,
04 February 2015, 08:58AM
Capital launches live London OOH music feed
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.
Nationwide kicks off ad pitch
by James Swift,
05 February 2015, 08:00AM
Nationwide kicks off ad pitch
18 Feet & Rising, the incumbent, remains on the building society's creative roster.
Ogilvy & Mather's Judy Mitchem to step down
by Gurjit Degun,
03 February 2015, 11:26AM
Ogilvy & Mather's Judy Mitchem to step down
Judy Mitchem, the managing director and chief marketing officer at Ogilvy & Mather Group UK, is leaving the agency after four years.
72andSunny wins global Axe brief
by James Swift,
30 January 2015, 11:38AM
72andSunny wins global Axe brief
Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.
Anomaly recruits BBH's Robertson
by Maisie McCabe,
05 February 2015, 08:00AM
Anomaly recruits BBH's Robertson
Anomaly London has hired Simon Robertson, the strategy director and digital publishing lead at Bartle Bogle Hegarty, as its head of communications strategy.
JWT launches global digital agency Mirum
by Ed Owen,
30 January 2015, 10:17AM
JWT launches global digital agency Mirum
J Walter Thompson has announced the formation of a new global digital agency called Mirum, formed from 11 separate shops, including HeathWallace, Quirk and Activeark JWT in the UK.
BMW launches 6 Nations sponsorship ad
by James Swift,
06 February 2015, 11:03AM
BMW launches 6 Nations sponsorship ad
BMW, the German car manufacturer, has released an online film on the first day of the RBS Six Nations championship to mark its sponsorship of the England rugby team.
Hancock joins TBWA to work on Apple business
by James Swift,
05 February 2015, 08:00AM
Hancock joins TBWA to work on Apple business
TBWA\Media Arts Lab London has hired Stephen Hancock, a global brand director at Microsoft, to help run its Apple account.
Matt Steward leaves RKCR for DigitasLBi
by Gurjit Degun,
05 February 2015, 08:00AM
Matt Steward leaves RKCR for DigitasLBi
Matt Steward, a managing director at Rainey Kelly Campbell Roalfe/Y&R, is joining DigitasLBi in a senior UK role.
UM on alert as Royal Mail calls review of £8 million media
by Arif Durrani,
05 February 2015, 08:00AM
UM on alert as Royal Mail calls review of £8 million media
Royal Mail has kicked off a review of its £8 million media business, currently handled by Interpublic's UM London.
Foster's returns to 'Comedy on 4' in multi-million pound deal
by Gurjit Degun,
02 February 2015, 12:20PM
Foster's returns to 'Comedy on 4' in multi-million pound deal
Foster's, the Heineken-owned lager, has returned to Channel 4 to sponsor Comedy on 4 in a multi-million pound one-year deal.
Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again
by Gurjit Degun,
06 February 2015, 11:36AM
Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again
Budweiser's "lost dog" Super Bowl ad takes the top spot in the Campaign Viral Chart for the second week running, as work from Sunday's game dominate the list.
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Top Work Stories

The Big Yellow Self Storage Company "big does small" by CHI & Partners
04 February 2015, 09:00AM
The Big Yellow Self Storage Company
Mars "panflutes" by Abbott Mead Vickers BBDO
30 January 2015, 01:32PM
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Halls "biker" by Wieden & Kennedy London
04 February 2015, 01:17PM
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Mirror "don't say stupid" by Quiet Storm
04 February 2015, 05:01PM
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Virgin Media "full house" by Bartle Bogle Hegarty
03 February 2015, 09:38AM
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Private view: Oli Beale and Charles Vallance
05 February 2015, 08:00AM
Private view: Oli Beale and Charles Vallance
More Th>n "personal project manager" by VCCP
03 February 2015, 08:43AM
More Th>n
Harrison's Fund "I wish my son was a dog" by AIS London
30 January 2015, 06:05PM
Harrison's Fund
Halifax "Laura" by Adam & Eve/DDB
03 October 2013, 08:00AM
Halifax
Qatar Airways "the FCB holiday" by 180 Amsterdam
05 February 2015, 12:08PM
Qatar Airways
Private view: Caitlin Ryan and Beth Bentley
29 January 2015, 08:00AM
Private view: Caitlin Ryan and Beth Bentley
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