Media PM -The week's most read

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13th February 2015

Magazines ABCs: Top 100 at a glance The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014. IAB publishes first native ad guidelines The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. What brands need to know about Twitter's recent ad changes Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers? Magazines ABCs: Women's monthlies led by Good Housekeeping Women's monthly magazines' circulations have had a tough time during the last year, with eight of the top ten titles reporting losses in today's ABC report. Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015 Men's Health continues to be the most popular magazine bought by British males while freesheets ShortList and Sport boast the biggest reach and hybrid Forever Sports grows 45%. Helen Mirren rallies against old age in debut ad for L'Oréal Helen Mirren stars in an ad for the cosmetics brand L'Oréal, which tackles the issue of women feeling invisible as they get older. So much more than a poster An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes. Freeview to launch on-demand service Freeview, the free-to-air TV service, is launching a connected TV package to support video on-demand and catch-up TV called Freeview Play. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. IAB publishes first native ad guidelines The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial. Premier League £5bn TV rights deal smashes all expectations The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons. Latest blogs Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. SEO Exec - German/Austria/Russian , Aspire £25000.00 - £28000.00 per annum, London Social Manager , Aspire £150 - £200 per day, London Media Sales Executive , The Leaflet Co. Competitive salary, London or Manchester Business Development Manager- music/entertainment , createselect Up to £40k plus bonus, London (Greater) Sales Director , Carreras Lathane Associates - CLA c £55000 + uncapped group commission, West London

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