Wednesday, 25 February 2015

Breaking news from Brand Republic - BR relaunch, Gogglebox, Kazam Online, Airbnb, Coke, Morrisons

Daily News

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Brand Republlic
Daily News 25th February
Brand Republic reveals new brand identity Brand Republic reveals new brand identity
25 February 15, Rachel Bull
Brand Republic today unveils a new brand identity, including a fully re-designed, responsive website.
Gogglebox's Stephen and Chris launch EE TV Gogglebox's Stephen and Chris launch EE TV
25 February 15, Gurjit Degun
EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service.
Mobile phone ad banned for objectifying women Mobile phone ad banned for objectifying women
25 February 15, Gurjit Degun
The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.
Coke named top global brand and Unilever top advertiser in Warc ranking Coke named top global brand and Unilever top advertiser in Warc ranking
25 February 15, Ben Bold
Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.
HomeAway goes after Airbnb with global ad campaign HomeAway goes after Airbnb with global ad campaign
25 February 15, Maisie McCabe
HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.
Morrisons announces former Tesco Asia chief David Potts as chief executive Morrisons announces former Tesco Asia chief David Potts as chief executive
25 February 15, Ben Bold
Morrisons has appointed former Tesco lifer and Asia chief David Potts as its chief executive, replacing Dalton Philips.
Outdoor Media Centre appoints Alan Brydon as chief executive Outdoor Media Centre appoints Alan Brydon as chief executive
25 February 15, Arif Durrani
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.
British Heart Foundation asks chocolate lovers to 'dechox' British Heart Foundation asks chocolate lovers to 'dechox'
24 February 15, Shona Ghosh
The British Heart Foundation is capitalising on the season of abstinence with its first ever 'Dechox' campaign, asking the public to give up chocolate during March.
Facebook launches app to help businesses manage ads on the go Facebook launches app to help businesses manage ads on the go
24 February 15, Gurjit Degun
Facebook has launched an app to help businesses manage their ads on the go.
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