| What does BBC Taster tell us about the future of content marketing? | | Jordan Kretchmer | | 04 February 2015, 9:45AM |  With the launch of BBC Taster, the world's largest broadcaster has shown just how seriously it takes audience opinion. Experimental new projects which may previously have been scrapped by a small team, are now released to the world to stand or fall on their own merits.
| | | | Why do QR codes work in China and not in the West? | | Chris J Reed | | 04 February 2015, 12:04AM |  On a recent trip to China I was amazed by the amount of QR codes I saw. Why have they taken off in China and not in the West or even in Singapore? Simple answer, mobile.
| | | | Vox pops: Which campaign won the Super Bowl? | | The Wall | | 03 February 2015, 10:51AM |  Budweiser’s ‘Lost Puppy’ may have been the most popular ad of this year’s Super Bowl as far as the number of TV viewers go, but what does the industry think?
We ask three experts from The Minimart, Indicia and Zak Media Group to share their views on the best Super Bowl XLIX campaigns.
| | | | Super Bowl fever takes hold, but Apple stays in charge | | Jake Sargent | | 02 February 2015, 3:54PM |  The week of the world's biggest sporting event and the world's most profitable company.
With Super Bowl ad fever featuring heavily on most marketing shaped websites today, there is much to choose from as brands point their millions at the most expensive TV real estate in the world. The creative that is crammed into these oh so costly ad slots ($4m for 30 seconds) is inevitably of varying quality, but it was the theme from one of the more high production entries which got me to thinking.
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