Media PM - Dentsu Aegis Network, Saatchi & Saatchi Falllon UK, Channel 4, Brits Awards

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26th February 2015

Williams is no longer just a gorilla with a calculator As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady. The problem with media agencies... By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba. C4 hopes ad-funded overtures will bear fruit Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks. Brits Awards 2015: Too white and too bland The party's over; The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo. Do advertisers hold too much power over the press? Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks. Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. The best way forward? Turn around and look back There's an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the Government Digital Service Sprint 15 conference, Martha Lane Fox said that breathlessness wasn't enough to categorise the pace of change to come. "We'll be panting," she said. Media agencies wade into battle of content Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks. Pitches mean more sex but fewer relationships Integration fuels ten-year pitch high The number of new-business pitches in 2014 was higher than it has been for a decade, according to research from AAR. Why HSBC's relationship with the Telegraph and Guardian is the press story of our time Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. BBC urged to axe licence fee Broadcasting levy proposed by MPs would benefit commercial media companies. My Media Week: Simon Poole This week, Simon Poole, recently appointed trading director at Channel 5, fends off questions about the Football League rights following the channel's reported win. OMD launches Newsroom OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. Carat UK and Carat Global join forces in London Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub. Latest blogs Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Account Manager - Events , Formula Won To £35k doe + uncapped comm (40% plus) + bens, London (Central), London (Greater) Media Sales Executive , Formula Won £22k approx doe + uncapped comm OTE £12k plus, London (Central), London (Greater) OOH Planning - 1 Main Prestigious Client! , Ultimate Asset £20000 - £30000 per annum + Discretionary bonus scheme, London Advertising Manager , Formula Won £35k + good comm, London (Central), London (Greater) Business Development Manager , Formula Won To £35k + OTE Uncapped £20k plus + bens, London (Central), London (Greater)

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