Media AM - Freeview to launch on-demand service, plus Super Bowl; TfL; Grey London

	View in web browser Add to safe senders list

12th February 2015

Freeview to launch on-demand service Freeview, the free-to-air TV service, is launching a connected TV package to support video on-demand and catch-up TV called Freeview Play. The evolution of social in the 2015 Super Bowl Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. By David Benady. TfL launches combined media and ad pitch Transport for London reviews creative and media accounts together for first time. PPA chief Barry McIlheney reminds us 'form is temporary, class is permanent' It's not exactly the 25th anniversary of the fall of the Berlin Wall, but today's ABC Day does mark something of a milestone over at the magazine body PPA, says chief executive Barry McIlheney. Agencies must play their part in good relationships Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies. Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship' The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out. Grey London promotes Lucy Jameson to CEO Grey London has promoted its chief strategy officer, Lucy Jameson, to chief executive, replacing Chris Hirst. Getting the right balance in mobile marketing "The smartphone is the most successful consumer device ever." Latest blogs Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. Senior Sales Manager - multi channel ad tech platform , Ultimate Asset £60000 - £70000 per annum + +comm + bens, London Creative Solutions Sales Executive , The Media Exchange £30000 - £40000 per annum + Excellent commission and benefits, City of London CLIENT DEVELOPMENT EXECUTIVE , Visual Retale £20000 to £30000 plus expenses and potentially bonuses, London (Greater) National Sales Manager Wanted , SYLEX Recruitment £20000 to £24000 per annum, London Paid Search Junior Account Manager - PPC, Paid Social & Display , Ultimate Asset £30000 - £35000 per annum + Amazing Benefits, London

Manage Bulletins Unsubscribe