| Mind the gap: creating a need for stories in content marketing | | Michael Reeves | | 19 February 2015, 8:17AM |  Lemon.
It's possibly the most famous headline in advertising. And it's not without irony that such a succinct summary of one particular VW's story has spawned almost as many words of deconstructive analysis as Hamlet.
| | | | The right side of the creepy line | | Christy Johnston | | 19 February 2015, 8:07AM |  Late last year Buzzfeed published an article warning people that 5,000 tracking devices had been covertly installed across New York city and were being used to monitor citizens as they went about their daily lives.
| | | | YouTube: The Teenage Years | | Lizzy Pollott | | 18 February 2015, 9:19AM |  YouTube. The modern marvel that has allowed us to learn how to French plait our hair from a 16-year-old in Chigwell, before watching a baby monkey riding backwards on a pig.
| | | | Don't watch the watch | | Tom Ollerton | | 18 February 2015, 8:25AM |  Marketing has moved from the radio to the TV, to the computer; from the desktop to the mobile in the consumer's pocket – each one a paradigm shift.
The most recent shift from desktop to mobile created a need for more intimate communications. It's something that brands still struggle with – a mobile is a very personal space compared to a desktop screen.
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