Media AM - Virgin Media unveils Project Lightning, plus the Super Bowl; Telegraph Media Group; Publicis Groupe; Amazon

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13th February 2015

Virgin Media unveils £3bn Project Lightning rollout of superfast broadband Virgin Media has unveiled plans for a £3 billion investment in the UK's broadband digital infrastructure, called Project Lightning, and is set to take its services to 17 million premises by 2020. The evolution of social in the 2015 Super Bowl Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. Telegraph launches Spark branded content and data division Telegraph Media Group (TMG) is boosting its branded content offering with a new creative commercial department called Spark, underpinned by data and analytics. So much more than a poster An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes. Publicis Groupe pre-tax profits decline 5.5% after 'patchy year' Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year". Amazon tops poll of most-loved brands Amazon has been voted the UK's most-loved brand, despite the furore around the amount of tax the on retail giant pays. Is direct mail still essential in the media mix? Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. Magazines ABCs: Top 100 at a glance The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014. Magazines ABCs: Women's monthlies led by Good Housekeeping Women's monthly magazines' circulations have had a tough time during the last year, with eight of the top ten titles reporting losses in today's ABC report. Magazine ABCs: Women's weeklies highs and lows In the fast and loose woman's weeklies, OK! Magazine and That's Life bucked the downward trends to report lifts in their circulations for the last six months of 2014. Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015 Men's Health continues to be the most popular magazine bought by British males while freesheets ShortList and Sport boast the biggest reach and hybrid Forever Sports grows 45%. Magazine ABCs: In support of magazine metrics Rather than scouring a 73 page pdf document to get a full overview of the health of the magazine marketplace, logging into the new interactive tables today provided instant visual clues, says an enthusiastic Mark Jones from Carat. Agencies must play their part in good relationships Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies. Getting the right balance in mobile marketing "The smartphone is the most successful consumer device ever." From Wapping to the web: the changing face of news As I've stepped down from running business coverage across the London Evening Standard and Independent, I'm asked to reflect on the changes in my time in media. Latest blogs Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. Sales Director , Carreras Lathane Associates - CLA c £55000 + uncapped group commission, West London Account Manager - Agency Sales Team , Future £competitive with excellent benefits, City of London Senior Business Development Manager - major ad tech platform , Ultimate Asset £50000 - £60000 per annum + + comms + bens, London Senior Sales Executive, Recruitment Solutions , SW6 Associates Up to £35k basic plus uncapped commission (OTE £60k+) and great benefits, London (Central), London (Greater) Sales Executive for digital marketing training company , The Knowledge Engineers OTE up to £30,000, London Bridge Station, London (Greater)

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