| | | | What Apple and Google can learn from the festival market | | Craig Bennett | | 23 February 2015, 8:01AM |  Consumer wearable tech is not relevant, fashionable or user friendly enough to be as successful as it was tipped to be.
Google Glass has all but failed, and only 1% of the UK are interested in the smartwatch.
| | | | Brits are third-happiest nation on Twitter | | Rachel Bull | | 20 February 2015, 9:10AM |  Us Brits are the third-happiest nation on social media - happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.
That’s according to a new social media happiness report carried out by Brandwatch.
| | | | Tech and storytelling: a match made in hell | | Maria Kivimaa | | 20 February 2015, 8:14AM |  Storytelling: the good old buzzword at your service since the days of yore.
Good – great stories make our world more interesting. Bad – not everyone is a storyteller (contrary to what they tell you in those social media marketing blogs) and consequently the amount of mediocre content sold as ‘storytelling’ is depressing.
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