Digital AM - Coca-Cola ends #MakeItHappy Twitter campaign, plus online junk food ads; DigitasLBi; Budweiser; Sega

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank by Shona Ghosh 06 February 2015, 09:01AM Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler's Mein Kampf. Online junk food ads given all clear by Shona Ghosh 06 February 2015, 08:17AM Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed. DigitasLBi launches sharing economy Uber-killer app with Liftshare by Ed Owen 06 February 2015, 10:47AM Liftshare, the car sharing service, has launched an app as part of its partnership with DigitasLBi. PROMOTED CONTENT Email optimisation: Testing at the heart of your organisation This free expert report looks at how you can improve email conversion rates by implementing a testing culture within your organisation. Campaign Viral Chart: Budweiser Super Bowl ad hits top spot again by Gurjit Degun 06 February 2015, 11:36AM Budweiser's "lost dog" Super Bowl ad takes the top spot in the Campaign Viral Chart for the second week running, as work from Sunday's game dominate the list. Sega replaces European marketing chief after Xbox poach by Shona Ghosh 06 February 2015, 08:00AM Sega has hired games marketing veteran Jon Rooke as its European marketing director, after losing incumbent Amanda Farr to Xbox UK. BT boss: we will keep EE brand 'in the short term' by Shona Ghosh 05 February 2015, 12:42PM BT will hang onto the EE brand once the merger between the two companies is complete, chief executive Gavin Patterson has confirmed. From Wapping to the web: the changing face of news by Chris Blackhurst 05 February 2015, 08:00AM Latest jobs Senior Account Manager Recruiter The Great & The Good Salary £36000 - £40000 per annum Location London European Brand Manager Recruiter Better Placed Recruitment Salary £Competitive Location England Account Manager - Digital Marketing Agency - Global Recruiter Reuben Sinclair Salary £35000 - £45000 per annum + 10% Bonus, Discretionary Bonus Location City of London Customer Loyalty Manager Recruiter Better Placed Recruitment Salary £40000 - £60000 per annum + benefits Location Leeds Digital Business Manager Recruiter Aspire Salary £35000.00 - £55000.00 per annum Location London Account Executive Recruiter Red Sofa London Salary £21000 - £22000 per annum Location London From the blogs Mobile is the new frontier for retargeting Michael Bertaut 06 February 2015, 8:06AM The rise of wasted adspend on mobile video The Wall 06 February 2015, 7:56AM Mobile optimisation: What do Google's warnings mean for brands? Drew Brigham 05 February 2015, 7:08AM What does BBC Taster tell us about the future of content marketing? Jordan Kretchmer 04 February 2015, 9:45AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2015 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders