Tuesday, 17 February 2015

Breaking news from Brand Republic - The European Tour, Amazon, Pizza Hut, Betfair, Havas Media Group

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The European Tour plots creative review
The European Tour plots creative review
by Louise McIlwraith
16 February 2015, 03:31PM
The European Tour is preparing to review its creative account, after Saatchi & Saatchi resigned the business it has worked on since 2009.
Houston we have a problem: no lift-off for Amazon drones
Houston we have a problem: no lift-off for Amazon drones
by Sara Spary
17 February 2015, 08:57AM
The US Federal Aviation Authority has slapped down Amazon's plans for its Prime Air Drone project, ruling the airborne carriers should not be used to drop off cargo.
Pizza Hut eyes slice of 'Nando's generation' with cocktail bars
Pizza Hut eyes slice of 'Nando's generation' with cocktail bars
by Sara Spary
17 February 2015, 09:18AM
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando's and Pizza Express.


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Horses race motorcars in Cheltenham Betfair ad
Horses race motorcars in Cheltenham Betfair ad
by Louise McIlwraith
08 February 2015, 04:37PM
Betfair has launched a campaign featuring horses in motorcars, ahead of The Cheltenham Festival next month.
Havas Media Group partners with content marketing platform
Havas Media Group partners with content marketing platform
by Maisie McCabe
17 February 2015, 09:32AM
Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities.
'If Carlsberg did...' returns to TV after four years
'If Carlsberg did...' returns to TV after four years
by James Swift
17 February 2015, 09:54AM
Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus.
Publicis Groupe to acquire content news platform Relaxnews
Publicis Groupe to acquire content news platform Relaxnews
by Gurjit Degun
17 February 2015, 09:45AM
Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (�11 million).
Why UK creativity needs a healthy shot of Steve Strange's creative abandonment
Why UK creativity needs a healthy shot of Steve Strange's creative abandonment
by Scott Knox
16 February 2015, 04:52PM
Following the death of Steve Strange, the lead singer of 1980s pop band Visage, Scott Knox, the managing director at the Marketing Agencies Association, explains why adland should learn from his spirit of creative abandonment.
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