| When celeb partnerships on social can win | | Stuart Crowder | | 09 February 2015, 10:23AM |  Many celebrities sell products. This is not something we find surprising anymore.
But endorsement or partnership doesn't work when it's for the wrong reason: when there is such a tenuous link that it ends up being overly promotional (e.g. Scarlett Johansson for soda stream).
| | | | Mobile is the new frontier for retargeting | | Michael Bertaut | | 06 February 2015, 8:06AM |  Mobile is set to become the hottest topic in retargeting this year ahead, according to 20% of the European marketers surveyed in AdRoll's ‘State of the Industry’ report, launched this week.
| | | | The rise of wasted adspend on mobile video | | Paul Coggins | | 06 February 2015, 7:56AM |  Facebook reported in its Q4 2014 earnings report that it now sees three billion video views per day, a global increase of 75% year-on-year.
Though Facebook didn't break down how much video contributed to its $3.6bn in ad sales, it's inevitable that as 4G becomes more prevalent and phone screens grow larger, that mobile video's share of the digital ad pie will continue to swell.
| | | | Mobile optimisation: What do Google's warnings mean for brands? | | Drew Brigham | | 05 February 2015, 7:08AM |  Brands that have invested in mobile and responsive websites are likely to reap the benefits as Google moves towards a better mobile user experience.
But Google recently sent a warning out to webmasters whose sites have issues on mobile devices.
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