| | | Latest news
| | | | | The BBC has retained Rainey Kelly Campbell Roalfe/Y&R as its advertising agency following a competitive pitch. | | | | | | BMW, the German car manufacturer, has released an online film on the first day of the RBS Six Nations championship to mark its sponsorship of the England rugby team. | | | | | | An agency that can cope with disruption can conquer the world, argues Graham Daldry, creative director at Specsavers. For that reason, the in-house agency's time has come. | | | | | | Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler's Mein Kampf. | | | | | | Super Bowl Sunday is the one day in the year when everyday folk gather round the TV especially for the commercials. David Kolbusz took time out between chicken wings and nachos to review this year's ultimate advertising showcase. | | | | | | Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. | | | | | | Liftshare, the car sharing service, has launched an app as part of its partnership with DigitasLBi. | | | | | | Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed. | | | | | | Bafta is running a poster campaign to publicise Sunday's film awards ceremony at the Royal Opera House. | | | | | | Cilla Snowball, the chairman of the Advertising Association and the group chairman and chief executive of Abbott Mead Vickers BBDO, reflects on the five main themes coming out of last week's AA Lead conference. | | | | | | Siemens Home Appliances has appointed Cheetham Bell as its lead creative agency following a competitive pitch. | | | | | | So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. | | | | | | Y&R's global planning director: Are we moving beyond gender or finding new ways to embrace it? | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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