Friday, 6 February 2015

RKCR/Y&R retains the BBC, BMW/6 Nations, in-house agencies, Coca-Cola, Super Bowl, Channel 5, online food ads, Bafta

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Latest news
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
by Gurjit Degun,
06 February 2015, 11:00AM
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
The BBC has retained Rainey Kelly Campbell Roalfe/Y&R as its advertising agency following a competitive pitch.
BMW launches 6 Nations sponsorship ad
by James Swift,
06 February 2015, 11:03AM
BMW launches 6 Nations sponsorship ad
BMW, the German car manufacturer, has released an online film on the first day of the RBS Six Nations championship to mark its sponsorship of the England rugby team.
2015: the year of the in-house agency?
by Graham Daldry,
06 February 2015, 10:40AM
2015: the year of the in-house agency?
An agency that can cope with disruption can conquer the world, argues Graham Daldry, creative director at Specsavers. For that reason, the in-house agency's time has come.
Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank
by Shona Ghosh,
06 February 2015, 09:01AM
Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank
Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler's Mein Kampf.
For maximum exposure... Super Bowl 2015
05 February 2015, 08:00AM
For maximum exposure... Super Bowl 2015
Super Bowl Sunday is the one day in the year when everyday folk gather round the TV especially for the commercials. David Kolbusz took time out between chicken wings and nachos to review this year's ultimate advertising showcase.
Should Channel 5 be approaching Omnicom clients directly?
05 February 2015, 08:00AM
Should Channel 5 be approaching Omnicom clients directly?
Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks.
DigitasLBi launches sharing economy Uber-killer app with Liftshare
by Ed Owen,
06 February 2015, 10:47AM
DigitasLBi launches sharing economy Uber-killer app with Liftshare
Liftshare, the car sharing service, has launched an app as part of its partnership with DigitasLBi.
Online junk food ads given all clear
by Shona Ghosh,
06 February 2015, 08:17AM
Online junk food ads given all clear
Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed.
Bafta runs film noir Tube campaign ahead of awards on Sunday
by Ed Owen,
06 February 2015, 09:36AM
Bafta runs film noir Tube campaign ahead of awards on Sunday
Bafta is running a poster campaign to publicise Sunday's film awards ceremony at the Royal Opera House.
Lead 2015, the bottom line
by Cilla Snowball,
06 February 2015, 08:11AM
Lead 2015, the bottom line
Cilla Snowball, the chairman of the Advertising Association and the group chairman and chief executive of Abbott Mead Vickers BBDO, reflects on the five main themes coming out of last week's AA Lead conference.
Siemens appoints Cheetham Bell as lead creative agency
by Ed Owen,
06 February 2015, 08:25AM
Siemens appoints Cheetham Bell as lead creative agency
Siemens Home Appliances has appointed Cheetham Bell as its lead creative agency following a competitive pitch.
Party time: Media Week returns to print at 30
by Arif Durrani,
06 February 2015, 10:30AM
Party time: Media Week returns to print at 30
So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April.

The rise (and simultaneous fall) of gender normss

by Sandy Thompson

4 February 2015
Y&R's global planning director: Are we moving beyond gender or finding new ways to embrace it?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Generation Media promotes three
by Gurjit Degun, 06 February 2015, 08:36AM
Sega replaces European marketing chief after Xbox poach
by Shona Ghosh, 06 February 2015, 08:00AM
BT boss: we will keep EE brand 'in the short term'
by Shona Ghosh, 05 February 2015, 12:42PM
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Latest Work

Qatar Airways "the FCB holiday" by 180 Amsterdam
05 February 2015, 12:08PM
Qatar Airways
Qatar Airways has teamed up with players from FC Barcelona for a new campaign. 180 Amsterdam created the ad, in which the footballers are shown horsing around in various destinations all over the world as The Beach Boys' I Get Around plays in the b...
Private view: Oli Beale and Charles Vallance
05 February 2015, 08:00AM
Private view: Oli Beale and Charles Vallance
Creative Oli Beale Co-executive creative director, Anomaly First up is a TV ad for Honey Monster Puffs . I m delighted to see the Honey Monster again. Apparently, he has been off our screens for six years. I don t like to ask what he has...
Mirror "don't say stupid" by Quiet Storm
04 February 2015, 05:01PM
Mirror
The Mirror continues to position itself as the intelligent tabloid in a new campaign featuring the voice of Sara Cox. Quiet Storm created a spot, which launches on 7 February during an episode of Take Me Out on ITV. It opens in an office, where a...
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