Disrupting the disruptors: five disruptors of yore and their upstart rivals + Unilever, Santander and Google

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Marketing Daily , 27th February 2015

Disrupting the disruptors: five disruptors of yore and their upstart rivals Unilever wants to accelerate crowdsourcing projects 'tenfold' with new ideas hub Marketing needs become more unprofessional Google to pilot sponsored search on Google Play app store Google puts all European operations under Matt Brittin Boris bikes rebranded 'Santander Cycles' in £44m deal Almost half of brands now track ROI on content marketing Capital One Cup Final in Twitter Amplify campaign Diageo's Ciroc targets Instagram users with video and Gif campaign How Adobe Kickbox can get marketing teams innovating like tech superstars Apple iPad's Oscar viral with Martin Scorsese will inspire young film-makers McDonald's free-range egg spot makes a cracking debut in this week's ad chart JOBS BOARD Marketing Manager - Learners , UCASUp to £35,000 dependent upon experience , Cheltenham, Gloucestershire. Senior Manager Brand , Comparethemarket.comCompetitive plus bonus, pension + benefits , The role is based in Peterborough, Cambridgeshire with travel to London (possibly two days per week) Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Insight Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross Station, London (Greater) Retail Advertising Executive , Halfordsup-to £27,000 (Depending on experience) , Redditch, Worcestershire

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