Media AM - Deutschland and Italia double Sky pre-tax profits, plus the BBC Trust; Marie Claire; Facebook; Twitter

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04th February 2015

Deutschland and Italia double Sky pre-tax profits Sky's pre-tax profits more than doubled to £1.21 billion in the last six months of 2014, following its merger with Sky Deutschland and Sky Italia. BBC's chair warns on data: 'the BBC is a long way behind competition' Rona Fairhead, the new chairman of the BBC Trust, has used her first speech in the role to say the broadcaster needs to adapt to changing viewing trends and "catch-up" with competitors. Marie Claire to become a beauty retailer with Ocado Time Inc's glossy magazine, Marie Claire, is extending its brand to launch a beauty and wellbeing service on the high street, in partnership with Ocado's Speciality Stores. Super Bowl ads shared more on Facebook than YouTube Super Bowl ads on YouTube received more views than on Facebook, but those on the social media site received a higher number of shares, according to research from Unruly. Twitter expands promoted Tweets Twitter has expanded its paid Tweets service outside its own platform for the first time through partnerships with the mobile app Flipboard and Yahoo Japan. Freesat creeps towards 2m homes Freesat, the satellite TV service, is now available in almost 1.9 million homes, with 24,000 new homes signing-up in the final quarter of 2014. When will the word 'sexist' become redundant in advertising? When will brands stop over-sexualising young women and stop reducing women to nothing but their looks in an attempt to sell a product? Samsung loses its top marketer again Samsung's top marketer at its mobile division has reportedly resigned just two months into the job. TalkTalk boss criticises government's superfast broadband ads Dido Harding, the chief executive of TalkTalk, has criticised the government for advertising the availability of superfast broadband instead of helping to make it cheaper. Social media has misappropriated true human engagement The social-media industry may have matured, but marketers must beware the risks of buying into the myth of community in the online context. Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Does the Outdoor Media Centre have a future? The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks. Perhaps historians make the best planners "Have you noticed how the best planners are often biologists?" - Rory Sutherland. Advertising pays for more than today's rich media Have you ever stopped to think about what our media landscape would look like without advertising? Operators prepare for quad-play showdown As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes. Media needs to focus on the personal touchpoint Latest blogs Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Senior Sales Exec/Manager , Formula Won To £35k doe + good comm + bens, London (Central), London (Greater) Business Development Manager , Major Players £45000 - £55000 per annum + bonus and benefits, London Sales & Business Development Manager , MyMovies.Net £35,000 PA, with heavily incentivised commission structure, 3 minute walk from London Bridge Station Business Development Manager - Corporate Finance Portfolio , Dragonfly Recruitment £30000.00 - £35000.00 per annum + Commission + Benefits, City of London Advertising Manager - Hertfordshire , SAVVY Media Ltd £35,000 OTE (uncapped) plus Company Car, Hemel Hempstead, Hertfordshire

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