Thursday 26 February 2015

The Wall > Miappi, content marketing, Mondelez, couture cocktails, Marmite

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Digital PM brought to you by The Wall 26th February
Disruptor: Andrew Foyle, chief executive of Miappi Disruptor: Andrew Foyle, chief executive of Miappi
25 February 15, Rachel Bull
Entrepreneur Andrew Foyle had entrepreneurial persuasions from the age of 10. Having built and funded multiple businesses, he launched social media enhancement platform Miappi in August 2012.
26 February 15
The Daily Poke: Couture cocktails

It's well known that our sense of smell affects the subtleties of taste. You need agood bouquet...

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26 February 15
How to really nail content marketing

Content marketing has come of age. It's a much more intimate experience and it's important...

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25 February 15
YouTube and Facebook: Two sides of the same coin

The video marketplace is fragmenting: increasingly more videos are being uploaded to sites...

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More digital news
Mondelez sells incubated tech project to digital agency Mondelez sells incubated tech project to digital agency
26 February 15, Sara Spary
Mondelez has sold Betabox, a project incubated through its Mobile Futures programme, to digital company VaynerMedia in the US.
Virgin America signs up as first airline to use Visa Checkout Virgin America signs up as first airline to use Visa Checkout
26 February 15, Charlotte McEleny
Virgin America has partnered with Visa to use its Visa Checkout service, as it seeks to make its online commerce as frictionless as a physical card 'swipe'.
Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot
26 February 15, Sara Spary
Marmite sent its "Neglect Squad" to rescue former Eastenders actor Dean Gaffney from an embarrassing gig in an empty working man's club as part of its end #Marmiteneglect campaign.
Marketers to up programmatic spend, but hampered by lack of transparency Marketers to up programmatic spend, but hampered by lack of transparency
26 February 15, Ben Bold
Three-quarters (75%) of marketers are planning on boosting their programmatic spend in the next six to 12 months, but 65% claim a "lack of transparency of financials" is a barrier to upping investment,... read more
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