Tuesday, 24 February 2015

Breaking news from Brand Republic - Lenovo, Apple, Ad Week Europe, YouTube Kids, payday lenders

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Inside Lenovo's partnership with YouTube star Ryan Higa
Inside Lenovo's partnership with YouTube star Ryan Higa
by Jason Wincuinas
24 February 2015, 08:55AM
Ryan Higa says he became a YouTube star by accident. But now he's a pro at pleasing not only his audience, but the brands he works with. He speaks to Campaign Asia-Pacific in an exclusive interview.
Apple emoji finally embrace racial and sexual diversity
Apple emoji finally embrace racial and sexual diversity
by Ben Bold
24 February 2015, 09:18AM
Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.
Sheryl Sandberg's inspiration features in Ad Week Europe campaign
Sheryl Sandberg's inspiration features in Ad Week Europe campaign
by Gurjit Degun
24 February 2015, 08:00AM
Facebook's Sheryl Sandberg is to feature in a print campaign to support Advertising Week Europe.
YouTube Kids app offers child-safe ads and shows
YouTube Kids app offers child-safe ads and shows
by Shona Ghosh
23 February 2015, 02:53PM
Google has launched YouTube Kids in the US, an app that offers child-friendly content and potentially ads.
Watchdog tells payday lenders they must appear on price-comparison sites
Watchdog tells payday lenders they must appear on price-comparison sites
by Ben Bold
24 February 2015, 09:25AM
Payday lenders have been told by the Competition and Markets Authority (CMA) that their products must appear on at least one price-comparison site to allow consumers to shop around for the most competitive loans.
Football League challenges Chelsea and Tottenham fans to 'own' the Wembley arch
Football League challenges Chelsea and Tottenham fans to 'own' the Wembley arch
by Charlotte McEleny
23 February 2015, 04:00PM
The Football League is calling on Chelsea and Tottenham fans to 'own the arch' at Wembley stadium in a social media battle ahead of their Capital One Cup final clash on Sunday.
Generation Media wins Swale Heating media
Generation Media wins Swale Heating media
by Gurjit Degun
24 February 2015, 09:01AM
Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its �1.2 million media planning and buying account.
Lego wins the Oscar's brand gong
Lego wins the Oscar's brand gong
by Kate Magee
23 February 2015, 12:18PM
If a gong had been handed out for best brand performance at the Oscars, Lego would have run away with it.
Total Media scoops Wiggle media account
Total Media scoops Wiggle media account
by Louise McIlwraith
23 February 2015, 12:26PM
Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch.
Cannes Lions launches 'cheaper than redundancy' campaign
Cannes Lions launches 'cheaper than redundancy' campaign
by James Swift
23 February 2015, 11:46AM
McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.
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