Wednesday 11 February 2015

McVitie's, Thomas Cromwell, John Frieda, Premier League, Valentine's Day ads, Up & Go, 180, Homes for Britain

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Latest news
McVitie's offers cuddly toys as part of 'Sweeet' campaign
by Gurjit Degun,
11 February 2015, 08:47AM
McVitie's offers cuddly toys as part of 'Sweeet' campaign
McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of its 'Sweeet' campaign.
Is Thomas Cromwell the ultimate suit?
by Laura Chamberlain,
11 February 2015, 12:14PM
Is Thomas Cromwell the ultimate suit?
Laura Chamberlain, the client services director at Now, says Wolf Hall is finally connecting her history degree with modern life in adland.
John Frieda launches global campaign
by James Swift,
11 February 2015, 09:12AM
John Frieda launches global campaign
John Frieda, the hair care brand founded by the eponymous celebrity stylist, is launching a global campaign.
Premier League £5bn TV rights deal smashes all expectations
by Arif Durrani,
10 February 2015, 05:30PM
Premier League £5bn TV rights deal smashes all expectations
The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons.
Love, lust and commercial messages
by James Swift,
11 February 2015, 09:07AM
Love, lust and commercial messages
Not expecting many heart-felt missives this Valentine's Day? Don't worry, brands still love you. Campaign has sorted the freshest picks from this year's bunch of ads.
Australian breakfast brand appoints TRBR for UK launch
by Kate Magee,
11 February 2015, 08:54AM
Australian breakfast brand appoints TRBR for UK launch
Up & Go, the Australian breakfast drink, has appointed The Red Brick Road to launch the brand in the UK.
Omnicom's 180 hires Mike Harris as global CSO
by Gurjit Degun,
10 February 2015, 09:59AM
Omnicom's 180 hires Mike Harris as global CSO
Mike Harris, the former president and chief executive at DDB California, has been appointed to the newly created role of global chief strategy officer at 180, the Omnicom subsidiary.
M2M wins Homes for Britain account
by Arif Durrani,
10 February 2015, 03:14PM
M2M wins Homes for Britain account
Omnicom Media Group's, M2M, has won the media account for Homes for Britain's spring election campaign.
Skoda employs augmented reality in outdoor campaign
by Georgina Brazier & Sara Spary,
11 February 2015, 12:04PM
Skoda employs augmented reality in outdoor campaign
Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customise a Skoda Fabia.

Fashion Week New York: Digital do's and don'ts

by Rachel Arthur

11 February 2015
Here's how brands can drive digital engagement during fashion's big show.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Adconnection promotes Nick Baum to managing director
by Arif Durrani, 10 February 2015, 03:50PM
How to build a cancer charity brand from scratch
by Shona Ghosh, 11 February 2015, 12:19PM
WATCH: Public reacts to $20,000 sale of McDonald's Big Mac sauce
by Helen Hoddinott & Sara Spary, 11 February 2015, 11:39AM
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Latest Work

O2 "the power of support" by VCCP
11 February 2015, 09:48AM
O2
O2 s campaign for the Six Nations tournament urges consumers to show their support for England's rugby team. VCCP created the film, which shows everyday instances of people supporting their loved ones and then builds to an England rugby player leavin...
L'Oreal "age perfect" by McCann London
10 February 2015, 08:47AM
L'Oreal
Helen Mirren makes her L Oreal debut in an ad that raises the issue of women feeling invisible as they get older. McCann London created the spot, which opens on Mirren getting a bit miffed when someone offers her a seat at a bus stop. The Prime Susp...
Mondelez International "7 flavours of Keith" by Fallon London
09 February 2015, 05:10PM
Mondelez International
Mondelez International has released a follow-up to its "Keith" campaign for Cadbury that aired last year. The spot introduces Keith's co-workers, matching their personalities with the different-flavoured chocolates available. It begins with Keith m...
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