marketing your business online: Media PM - Karen Stacey, My Media Week, The Independent, BPG Awards, Premier League

Thursday 19 February 2015

Media PM - Karen Stacey, My Media Week, The Independent, BPG Awards, Premier League

Media PM Bulletin


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19th February 2015

Karen Stacey has ambitious plans for the big screen

The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.

My Media Week: Richard Jacobs

This week, Richard Jacobs, marketing director, Kinetic UK, finds harmony between TV and outdoor, feels the thrill of a new reporting system and gets the cold shoulder from his Cocker.

The Independent launches US digital operation led by Andrew Buncombe

The Independent is opening a digitally focused US office in New York led by Andrew Buncombe, formerly the newspaper's Washington correspondent.

Absolute Radio's Lloyd and LBC's Barkes make BPG Awards shortlist

Absolute Radio's Geoff Lloyd and Duncan Barkes show on LBC both represent commercial radio on the shortlists for the Broadcasting Press Guild's radio awards.

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

If you want to be a trusted advisor, then go and earn it

It's nearly the end of February and not one of my clients has asked me about: TV price inflation; the consolidation of DSPs in programmatic trading; the disintermediation of media agencies...

Mashable to launch in India

Mashable, the tech and business site, is set to launch in India through a publishing partnership with India.com.

What ABCs spell for the magazine sector

The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.

What full service 2.0 would mean for media

Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.

YouTube blogger Zoella tops Channel Mum Vlog index

Channel Mum, the video-based community for mothers launched by Netmums founder Siobhan Freegar last month, has inaugurated a roundup of the 15 most popular vlogs for mums in January.

It's still a fine line between editorial and commercial

IAB publishes first native ad guidelines

The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial.

Premier League £5bn TV rights deal smashes all expectations

The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons.

Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy

Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands.

The rise of InMobi: how we broke the billion

Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how.

Why we need directions for going native

Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien.

Party time: Media Week returns to print at 30

So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April.