Thursday, 26 February 2015

Breaking news from Brand Republic - BBC, Madonna, OMD, M&C Saatchi, Unilever, programmatic spend, BR relaunch

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Brand Republlic
Daily News 26th February
BBC urged to axe licence fee BBC urged to axe licence fee
26 February 15, Gurjit Degun
Broadcasting levy proposed by MPs would benefit commercial media companies.
Madonna in mid-song tumble at Brit Awards thanks to stubborn Armani cape Madonna in mid-song tumble at Brit Awards thanks to stubborn Armani cape
26 February 15, Ben Bold
Madonna inadvertently provided last night's most memorable performance at the Brit Awards ceremony, when she suffered a backwards tumble down some stairs as her dancers tried to remove her Armani cape.
OMD launches Newsroom OMD launches Newsroom
26 February 15, Arif Durrani
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.
New breast-cancer charity seeks agency New breast-cancer charity seeks agency
26 February 15, Kate Magee
An organisation created by the merger of two major breast-cancer charities is looking for an agency to promote the new entity.
M&C Saatchi acquires stake in S�o Paulo shop Santa Clara M&C Saatchi acquires stake in São Paulo shop Santa Clara
26 February 15, Maisie McCabe
M&C Saatchi has bought a 25 per cent stake in the Brazilian agency Santa Clara for more than �10 million.
Marketers to up programmatic spend, but hampered by lack of transparency Marketers to up programmatic spend, but hampered by lack of transparency
26 February 15, Ben Bold
Three-quarters (75%) of marketers are planning on boosting their programmatic spend in the next six to 12 months, but 65% claim a "lack of transparency of financials" is a barrier to upping investment,... read more
Turkish tourism calls digital review Turkish tourism calls digital review
26 February 15, James Swift
Turkey's ministry of culture and tourism is looking for an agency to handle its $10 million (�6.5 million) social media and digital account.
Brand Republic reveals new brand identity Brand Republic reveals new brand identity
25 February 15, Rachel Bull
Brand Republic today unveils a new brand identity, including a fully re-designed, responsive website.
Unilever partners with start-up making chores fun for children Unilever partners with start-up making chores fun for children
25 February 15, Shona Ghosh
Unilever UK has partnered with start-up Funifi, which is behind an app that ambitiously tries to make household chores more appealing to kids.
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Up to �60,000 per annum + benefits
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International Comms Account Manager
�200 - �300 per day
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Comms Account Manager
�200 - �300 per day
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Email Marketing Manager
�25000 - �35000 per annum, Benefits: Excellent benefits and bonus
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�30000 - �35000 per annum + Excellent Commission Potential & Bens
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