Wednesday, 4 February 2015

Dave Trott, Heathrow, National Book Tokens, Caitlin Ryan, ISBA, Twitter, Sky, Youth Media Agency

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Latest news
Dave Trott: The naked truth
by Dave Trott,
04 February 2015, 09:44AM
Dave Trott: The naked truth
There seem to be two main opinions on The Sun's Page 3.
Heathrow expansion tube ad banned
by Ed Owen,
04 February 2015, 09:46AM
Heathrow expansion tube ad banned
A Tube ad produced to make the case for the expansion of Heathrow airport has been banned by the Advertising Standards Authority (ASA).
National Book Tokens calls ad review
by Gurjit Degun,
04 February 2015, 12:27PM
National Book Tokens calls ad review
National Book Tokens, the book gift cards retailer, is looking for an ad agency.
When will the word 'sexist' become redundant in advertising?
by Caitlin Ryan,
04 February 2015, 11:38AM
When will the word 'sexist' become redundant in advertising?
When will brands stop over-sexualising young women and stop reducing women to nothing but their looks in an attempt to sell a product?
ISBA appoints Britvic chief to succeed Coke's Jon Woods as president
by Daniel Farey-Jones,
04 February 2015, 09:10AM
ISBA appoints Britvic chief to succeed Coke's Jon Woods as president
Simon Litherland, the chief executive of soft drinks company Britvic, is taking over the role of president of ISBA, succeeding Jon Woods, the Coca-Cola GB and Ireland general manager.
Twitter expands promoted Tweets
by Ed Owen,
04 February 2015, 08:45AM
Twitter expands promoted Tweets
Twitter has expanded its paid Tweets service outside its own platform for the first time through partnerships with the mobile app Flipboard and Yahoo Japan.
Deutschland and Italia double Sky pre-tax profits
by Ed Owen,
04 February 2015, 08:06AM
Deutschland and Italia double Sky pre-tax profits
Sky's pre-tax profits more than doubled to £1.21 billion in the last six months of 2014, following its merger with Sky Deutschland and Sky Italia.
Youth Media Agency creates '#Page3TakeDown' campaign
by Gurjit Degun,
30 January 2015, 12:29PM
Youth Media Agency creates '#Page3TakeDown' campaign
A group of young people have launched a campaign calling for an end to The Sun's Page 3.
Super Bowl ads shared more on Facebook than YouTube
by Gurjit Degun,
04 February 2015, 12:01PM
Super Bowl ads shared more on Facebook than YouTube
Super Bowl ads on YouTube received more views than on Facebook, but those on the social media site received a higher number of shares, according to research from Unruly.
BBC's chair warns on data: 'the BBC is a long way behind competition'
by Ed Owen,
04 February 2015, 12:22PM
BBC's chair warns on data: 'the BBC is a long way behind competition'
Rona Fairhead, the new chairman of the BBC Trust, has used her first speech in the role to say the broadcaster needs to adapt to changing viewing trends and "catch-up" with competitors.

Heritage brands open door to LGBT families

by Matthew Rothenberg

4 February 2015
As marriage equality gains momentum in the US, new campaigns are setting a place at the table for LGBT households.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Samsung loses its top marketer again
by Shona Ghosh, 04 February 2015, 10:58AM
Newcastle Brown Ale on its 'no b*llocks' approach to big game marketing
by Charlotte McEleny, 04 February 2015, 10:43AM
Onitsuka Tiger promotes calm in the modern rush for summer campaign
by Shona Ghosh, 04 February 2015, 10:40AM
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Latest Work

The Big Yellow Self Storage Company "big does small" by CHI & Partners
04 February 2015, 09:00AM
The Big Yellow Self Storage Company
The Big Yellow Self Storage Company wants people to know that it doesn t just offer large storage space, but also has small rooms that measure three square feet. CHI Partners, which has handled the company s advertising since 2007, created a campai...
Virgin Media "full house" by Bartle Bogle Hegarty
03 February 2015, 09:38AM
Virgin Media
Usain Bolt appears alongside Virgin Media s animal mascots, Ed the sofa bear and Ally the night owl, in the broadband provider s latest TV campaign. Bartle Bogle Hegarty created the ad, in which the sprinter comes home after a tough "9 seconds" and w...
More Th>n "personal project manager" by VCCP
03 February 2015, 08:43AM
More Th>n
More Th n, the insurer, has released a TV campaign advertising its personal project manager service. VCCP created the spot, in which a project manager is seen sorting through the wreckage of a house fire as a voiceover lists everyday items such as so...
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