Media AM - Premier League £5bn TV rights deal smashes all expectations, plus M2M; Omnicom; Adconnection; Samsung

	View in web browser Add to safe senders list

11th February 2015

Premier League £5bn TV rights deal smashes all expectations The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. M2M wins Homes for Britain account Omnicom Media Group's, M2M, has won the media account for Homes for Britain's spring election campaign. Omnicom pre-tax profits rise 7% in final quarter of 2014 Omnicom, the owner of the BBDO and OMD networks, has reported income before income taxes of $549.4 million (£360.7 million), up 7.4 per cent year on year. Adconnection promotes Nick Baum to managing director Adconnection, the performance-driven media agency, has promoted client services director Nick Baum to managing director. Love, lust and commercial messages Not expecting many heart-felt missives this Valentine's Day? Don't worry, brands still love you. Campaign has sorted the freshest picks from this year's bunch of ads. Samsung Smart TV voice recognition feature raises privacy concerns TV marketers may find consumers more suspicious of the new generation of sets after the tech media piled on to a story that Samsung's internet-connected Smart TVs could be "spying" on their owners. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. Messaging: the next cool thing for brands Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes. Latest blogs Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Sales Executive , Last Word Media OTE up to £30,000 per annum, London (Central), London (Greater) International B2B Account Director , SYLEX Recruitment £45000 to £55000 per annum, London New Business Sales Manager , Aspire £35000.00 - £45000.00 per annum, London International B2B Account Manager , SYLEX Recruitment £30000 to £35000 per annum, London Agency Sales - Leading Radio Station , The Media Exchange £35000 - £40000 per annum + commission £18k +excellent benefits, London (Central), London (Greater)

Manage Bulletins Unsubscribe