Friday, 13 February 2015

Breaking news from Brand Republic - Amazon tops poll of most-loved brands, plus Virgin Media; Durex; Campaign Viral Chart; Magazines ABCs

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Amazon tops poll of most-loved brands
Amazon tops poll of most-loved brands
by Suzanne Bearne
13 February 2015, 08:15AM
Amazon has been voted the UK's most-loved brand, despite the furore around the amount of tax the on retail giant pays.
Virgin Media unveils �3bn Project Lightning rollout of superfast broadband
Virgin Media unveils �3bn Project Lightning rollout of superfast broadband
by Arif Durrani
13 February 2015, 09:15AM
Virgin Media has unveiled plans for a �3 billion investment in the UK's broadband digital infrastructure, called Project Lightning, and is set to take its services to 17 million premises by 2020.
Durex readies 'world's first radio ad you can see'
Durex readies 'world's first radio ad you can see'
by Suzanne Bearne
13 February 2015, 08:42AM
Durex is to launch its first-ever radio ad today, and will let listeners watch it at the same through a video on the condom brand's app.
Campaign Viral Chart: Android's cute animals top the chart
Campaign Viral Chart: Android's cute animals top the chart
by Gurjit Degun
13 February 2015, 09:27AM
Google's ad featuring cute animals playing together and having fun for its Android operating system is the most-shared ad this week.
Magazines ABCs: Top 100 at a glance
Magazines ABCs: Top 100 at a glance
by Arif Durrani
12 February 2015, 12:30PM
The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014.
Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015
Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015
by Arif Durrani
12 February 2015, 02:30PM
Men's Health continues to be the most popular magazine bought by British males while freesheets ShortList and Sport boast the biggest reach and hybrid Forever Sports grows 45%.
Kraft chief marketing officer departs amid management reshuffle
Kraft chief marketing officer departs amid management reshuffle
by Suzanne Bearne
13 February 2015, 09:10AM
Deanie Elsner, Kraft Foods' chief marketing officer, has left the business as part of a wider management shake-up at the company.
Watch: Vinnie Jones gives atrocious Spanish lessons for Three
Watch: Vinnie Jones gives atrocious Spanish lessons for Three
by Shona Ghosh
12 February 2015, 12:04PM
Mobile operator Three has co-opted Vinnie Jones into giving Spanish lessons in its latest spot promoting free roaming abroad.
Condom brand Trojan's '50 Shades of Grey' parody is a 'comical' viral hit
Condom brand Trojan's '50 Shades of Grey' parody is a 'comical' viral hit
by Be On
13 February 2015, 07:00AM
Social video expert Be On reviews the latest viral by Trojan.
YouTube turns 10: the most shared ads in its history
YouTube turns 10: the most shared ads in its history
by Charlotte McEleny
13 February 2015, 07:00AM
It might feel like yesterday that we were first introduced to skateboarding dogs and finger-biting babies but YouTube is turning 10 on Valentine's Day. With help from Unruly, we've rounded up the most shared ads across the decade.
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