Media PM - The week's most read

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20th February 2015

The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. VivaKi RTB buyers to move into media agencies Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines. Senior talent continues to target media owners over agencies The annual Lighthouse Company Illuminations event was held in central London last week, where the results of the headhunter's New World Talent survey revealed some key industry trends among media's senior leaders. Magazines ABCs: Top 100 at a glance The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014. Exterion Media creates new commercial division EM Solutions Exterion Media, the out-of-home company, has restructured its UK business to put "customer needs at the heart" and create a new commercial division called EM Solutions. Telegraph launches Spark branded content and data division Telegraph Media Group (TMG) is boosting its branded content offering with a new creative commercial department called Spark, underpinned by data and analytics. Krispy Kreme doughnuts apologises for launching 'KKK Wednesdays' Krispy Kreme has apologised for promoting "KKK Wednesdays", after Facebook followers pointed out that "KKK" is an abbreviation for the Ku Klux Klan. Karen Stacey has ambitious plans for the big screen The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes. 'If Carlsberg did...' returns to TV after four years Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus. Guardian Labs MD: We can't afford to jeopardise trust with native ads The Guardian's native ads division, Guardian Labs, has already rejected a "fair number" of brands during its first year of operations because they do not fit with the newspaper's ethos. Latest blogs Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Display Sales Executives - Awesome potential! , SAVVY Media Ltd £20-23k + comms, London (Central), London (Greater) Commercial Director / Head of Sales , SAVVY Media Ltd £45k + commission, London (Greater) Technical Account Manager , Section:Media Ltd Up to £50,000 per annum + benefits, Central London Senior Sales Executive - Partnerships , Morgan Rutherford Associates £32000+Commission, London (West), London (Greater) Mobile Sales Manager , Carreras Lathane Associates - CLA £30,000 - £65,000 basic plus commission and benefits dependent on experience, London (Central), London (Greater)

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