| | | | Can Hilton change its business brand to play image with concert tie-up? | | Chris J Reed | | 17 February 2015, 12:26AM |  Hilton has created a partnership with leading concert promoter Live Nation to try and change its rather stuffy brand image to one that is cool, contemporary and in touch with Gen Y and Gen X, in fact, anyone outside of the baby boomers generation. Good luck with that.
This partnership gives their Hilton Honours (I’m spelling it the English way, sorry) Members exclusive concerts, meet and greets and experiences by using their loyalty points. Hilton replaces Starwood who created a similar partnership and called it "SPG: Hear the Music, see The World". It featured bands like Imagine Dragons and One Republic. That must have worked well.
| | | | You and your teenage son absolutely canNOT write effective copy | | Jim Compton Hall | | 16 February 2015, 9:02AM |  I’m a copywriter. That’s important to this story. You’ll see why shortly.
Before hiring me to help rewrite the contents of their company’s website, a recent client said: “I might just get my son to do it. Next year he’ll be studying media at college.”
| | | | 5 video predictions for the year ahead | | Sue Hunt | | 16 February 2015, 8:30AM |  From performance-based advertising to brand safety, here are the five key video trends we expect in 2015.
Linear and digital media consumption will become seamless to the consumer With more than 30% of consumers already owning or accessing four screens, and over 50% switching between devices whilst watching TV, it's clear our media consumption has changed.
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