Media AM - BBC, OMD, Carat, Twitter, The Telegraph

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26th February 2015

BBC urged to axe licence fee Broadcasting levy proposed by MPs would benefit commercial media companies. OMD launches Newsroom OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives. Carat UK and Carat Global join forces in London Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub. VO5 partners with Twitter for Brit Awards native video campaign Unilever-owned VO5 is one of the first British brands to use Twitter's native video service, after the new feature launched at the end of last month. Telegraph's HSBC ties give new life to old tensions Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. PHD celebrates 25th anniversary with yearbook microsite PHD is celebrating its 25th anniversary with a "25 yearbook" microsite featuring people who have worked at or with the agency. The end of cold calling? The Direct Marketing Association has welcomed Government changes to the law today that promise to clampdown on cold callers and telesales. Marketers to up programmatic spend, but hampered by lack of transparency Three-quarters (75%) of marketers are planning on boosting their programmatic spend in the next six to 12 months, but 65% claim a "lack of transparency of financials" is a barrier to upping investment, according to research from Infectious Media. Latest blogs Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Production Editor - Book Publishing - (6 Month FTC) - Global Publisher , Recruitment Revolution Attractive Salary + Leading Company Benefits Package (Pro Rata), Oxford, Oxfordshire Creative Solutions Manager - leading newspaper group , Media IQ Recruitment Up to £50k basic plus uncapped commission, London (Central), London (Greater) Digital Campaign Manager/Ad Operations Manager , Lloyd Recruitment Services Up to £33,000, Surrey Chief Sub Editor , Lloyd Recruitment Services Up to £35,000, London (South), London (Greater) Sales Account Manager - Contract Media - Central London - Up to £25k (DOE) + Commission , Ten Alps Up to £25k DOE - with up to 40% of basic salary commission structure, In the heart of London close to Holborn Tube station

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