Thursday 12 February 2015

Digital AM - O2 and Shell bring driverless cars to Greenwich, plus Freeview; Samsung; Mel Edwards; YouTube

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O2 and Shell bring driverless cars to Greenwich
O2 and Shell bring driverless cars to Greenwich
by Shona Ghosh
12 February 2015, 10:57AM
Shell, O2 and Royal Sun Alliance are among the brands participating in the UK's first driverless car trials in Greenwich.
Freeview to launch on-demand service
Freeview to launch on-demand service
by Gurjit Degun
12 February 2015, 10:30AM
Freeview, the free-to-air TV service, is launching a connected TV package to support video on-demand and catch-up TV called Freeview Play.
Samsung will send your Valentine's Day love notes on Twitter
Samsung will send your Valentine's Day love notes on Twitter
by Shona Ghosh
12 February 2015, 11:13AM
In an age where no one uses address books, Samsung will play Cupid and offer lovebirds the chance to send Valentine's Day messages on Twitter.
Mel Edwards to lead Wunderman EMEA
Mel Edwards to lead Wunderman EMEA
by Gurjit Degun
12 February 2015, 08:00AM
Wunderman has promoted Mel Edwards, the chief executive of Wunderman UK, to chief executive EMEA, replacing Stephane Faggianelli.
YouTube turns 10: how the platform created a 'dirty, democratic place' for brands
YouTube turns 10: how the platform created a 'dirty, democratic place' for brands
by Alex Smith
12 February 2015, 11:00AM
A decade in and marketers have still yet to fully adjust to the new marketing reality created by YouTube, says Alex Smith, planning director at brand experience agency Sense.
DLKW Lowe opens content division
DLKW Lowe opens content division
by Gurjit Degun
12 February 2015, 08:00AM
DLKW Lowe has launched an in-house digital content production company to work across Lowe and Partners in London.
Facebook to tell brands how relevant their ads are
Facebook to tell brands how relevant their ads are
by Suzanne Bearne
12 February 2015, 09:51AM
Facebook has introduced a new metric to its ad reporting tools letting brands know how relevant their ads are.
Stella Artois, Budweiser and Becks owner Ab InBev hosts first hackathon
Stella Artois, Budweiser and Becks owner Ab InBev hosts first hackathon
by Sara Spary
12 February 2015, 08:55AM
Ab InBev ran its first hackathon in London last week, where it explored ways of developing stronger connections with consumers.
The evolution of social in the 2015 Super Bowl
The evolution of social in the 2015 Super Bowl
by David Benady
12 February 2015, 08:00AM
Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult.
Getting the right balance in mobile marketing
Getting the right balance in mobile marketing
by Sue Unerman
12 February 2015, 08:00AM
"The smartphone is the most successful consumer device ever."
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