Saturday 21 February 2015

Some of this week's most read features and opinions

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Karen Stacey has ambitious plans for the big screen
19 February 2015, 08:00AM
Karen Stacey has ambitious plans for the big screen
The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.
'We want to have the best margin, the best people, the best creative'
by Claire Beale,
19 February 2015, 08:00AM
'We want to have the best margin, the best people, the best creative'
Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.
Portraits of a lady
19 February 2015, 08:00AM
Portraits of a lady
As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.
It's still a fine line between editorial and commercial
by Maisie McCabe,
19 February 2015, 08:00AM
It's still a fine line between editorial and commercial
Far from the Mad Men crowd
19 February 2015, 08:00AM
Far from the Mad Men crowd
Advertising agencies might not be shackled to Soho any more but, for some, the thought of moving outside London is still akin to being put out to pasture. Campaign asked some adlanders who left the capital how they fared.
Dave Trott: A kernel of truth
by Dave Trott,
18 February 2015, 09:55AM
Dave Trott: A kernel of truth
Harland David Sanders was born in Indiana in 1890.
The brave new retail world
12 February 2015, 08:00AM
The brave new retail world
The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas.
Private view: Carlo Cavallone and Mark Denton
19 February 2015, 08:00AM
Private view: Carlo Cavallone and Mark Denton
This week Carlo Cavallone and Mark Denton review the latest ads.
On the Campaign couch
by Jeremy Bullmore,
19 February 2015, 08:00AM
On the Campaign couch
Why DLKW Lowe's stroke work is 'the most effective public health advertising ever'
by Charlie Snow,
17 February 2015, 12:54PM
Why DLKW Lowe's stroke work is 'the most effective public health advertising ever'
Charlie Snow, the chief strategy officer at DLKW Lowe, explains why the Interpublic agency's work to raise awareness of the risk and symptoms of stroke has been hailed as so effective.
Are simultaneous pitches the future?
19 February 2015, 08:00AM
Are simultaneous pitches the future?
What full service 2.0 would mean for media
19 February 2015, 08:00AM
What full service 2.0 would mean for media
Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.
Does the high cost of Premier League rights benefit advertisers?
19 February 2015, 08:00AM
Does the high cost of Premier League rights benefit advertisers?
Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.
More show, less business
12 February 2015, 08:00AM
More show, less business
What we think about how advertising works, and how it really does, are the subjects of Paul Feldwick's new book. Russell Davies debates the themes with the author.
History of advertising: No 122: Ikea's gay commercial
19 February 2015, 08:00AM
History of advertising: No 122: Ikea's gay commercial
What ABCs spell for the magazine sector
19 February 2015, 08:00AM
What ABCs spell for the magazine sector
The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.
Why we're loving: Bernard Butler and Raife Burchell
19 February 2015, 08:00AM
Why we're loving: Bernard Butler and Raife Burchell
This week we're loving Bernard Butler and Raife Burchell, the music supervisor and composer representative at Dirty Soup.
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