Media AM - What brands need to know about Twitter's ad changes, plus Vodafone; Samsung; YouTube; Avios

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10th February 2015

What brands need to know about Twitter's recent ad changes Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers? Vodafone's top marketer Daryl Fielding to exit after two years Vodafone UK's most senior marketer, Daryl Fielding, is set to leave the mobile operator after two years to pursue her own interests. Samsung Smart TV voice recognition feature raises privacy concerns TV marketers may find consumers more suspicious of the new generation of sets after the tech media piled on to a story that Samsung's internet-connected Smart TVs could be "spying" on their owners. Topman crowdsources music video through YouTube Topman has partnered with Mercury Prize nominee Ghostpoet to launch Openshoot, a YouTube project to crowdsource ideas for his next music video. Avios in hunt for first social media shop Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency. Lastminute.com film encourages trips to the 'sexy delights of Europe' Lastminute.com has launched a campaign encouraging lovers to enjoy "the sexy delights of Europe" this Valentine's Day. Tesco lets customers pay by smartphone with PayQwiq trial Tesco is trialling PayQwiq, a mobile payments service that allows customers to pay for items and collect Clubcard points on their smartphones. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. Messaging: the next cool thing for brands Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes. Latest blogs Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Senior Digital Director , SYLEX Recruitment £70000 to £85000 per annum, London Head of Creative Partnerships , Communicorp UK Salary is dependent on experience, Manchester, Greater Manchester Research Executive , SYLEX Recruitment £20000 to £30000 per annum, London Media Executive - Entry Level Position , SYLEX Recruitment £18000 to £19000 per annum, London Head of Sales leading content platform , Ultimate Asset £90000 - £115000 per annum + +comm s+ options, London

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