Monday, 16 February 2015

Digital AM - Apple, Coca-Cola, InterContinental Hotels, VivaKi, Inter Milan

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Apple may take on Tesla in electric cars
Apple may take on Tesla in electric cars
by Shona Ghosh
16 February 2015, 09:30AM
Apple is reportedly building its own electric vehicle, with several hundred employees already working on a minivan called 'Titan'.
Coca-Cola head of innovation: Only quick-witted, future gazing brands will succeed
Coca-Cola head of innovation: Only quick-witted, future gazing brands will succeed
by David Butler
16 February 2015, 12:01AM
Coca-Cola's vice president of innovation and entrepreneurship reveals the soft drink giant's approach to 'designing for growth' in new book 'Design to Grow: How Coca-Cola learned to combine scale and agility'. Get a taste of his insights in this exc...
IHG exposes city secrets in global campaign
IHG exposes city secrets in global campaign
by Louise McIlwraith
16 February 2015, 11:11AM
InterContinental Hotels Group has today launched "secrets in the city", a campaign to promote its new Insider Experiences service in cities around the world.


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VivaKi RTB buyers to move into media agencies
VivaKi RTB buyers to move into media agencies
by Maisie McCabe
16 February 2015, 09:52AM
Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
Global appoints Microsoft's Adam Johnson as director of marketing
Global appoints Microsoft's Adam Johnson as director of marketing
by Gurjit Degun
13 February 2015, 04:31PM
Global, the owner of Capital, Heart and Classic FM radio stations, has hired Microsoft's Adam Johnson as the director of marketing, replacing Giles Pearman.
Iris poaches Wieden & Kennedy's Ben Milligan
Iris poaches Wieden & Kennedy's Ben Milligan
by Gurjit Degun
16 February 2015, 12:03PM
Ben Milligan, a planning director at Wieden & Kennedy, has joined Iris as its group planning director.
Inter Milan hires Somethin' Else to strengthen fan relationships through content
Inter Milan hires Somethin' Else to strengthen fan relationships through content
by Kate Magee
16 February 2015, 12:18PM
Inter Milan has appointed Somethin' Else to overhaul its approach to content and help connect with fans across the world.
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From the blogs

You and your teenage son absolutely canNOT write effective copy
Jim Compton Hall
16 February 2015, 9:02AM
5 video predictions for the year ahead
Sue Hunt
16 February 2015, 8:30AM
The Wall meets Anima Sarah Lavoy, co-founder of Connect
Rachel Bull
13 February 2015, 8:54AM
The payments quantum leap and the lessons to learn
Tony Virdi
13 February 2015, 8:02AM
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