Media PM - Magazine ABCs and more

	View in web browser Add to safe senders list

12th February 2015

Magazines ABCs: Top 100 at a glance The picture is stark: people in the UK continue to buy fewer magazines in the UK, with total circulations in the marketplace tumbling by more than 15 million copies in 2014. Magazine ABCs: Women's weeklies chart tough period for Northern & Shell In the fast and loose woman's weeklies, OK! Magazine and That's Life bucked the downward trends to report lifts in their circulations for the last six months of 2014. Magazine ABCs: In support of magazine metrics Rather than scouring a 73 page pdf document to get a full overview of the health of the magazine marketplace, logging into the new interactive tables today provided instant visual clues, says an enthusiastic Mark Jones from Carat. Magazines ABCs: Women's monthlies led by Good Housekeeping Women's monthly magazines' circulations have had a tough time during the last year, with eight of the top ten titles reporting losses in today's ABC report. Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015 Men's Health continues to be the most popular magazine bought by British males while freesheets Shortlist and Sport boast the biggest reach and hybrid Forever Sport grows 45%. PPA chief Barry McIlheney reminds us 'form is temporary, class is permanent' It's not exactly the 25th anniversary of the fall of the Berlin Wall, but today's ABC Day does mark something of a milestone over at the magazine body PPA, says chief executive Barry McIlheney. YouTube turns 10: how the platform created a 'dirty, democratic place' for brands A decade in and marketers have still yet to fully adjust to the new marketing reality created by YouTube, says Alex Smith, planning director at brand experience agency Sense. Facebook to tell brands how relevant their ads are Facebook has introduced a new metric to its ad reporting tools letting brands know how relevant their ads are. Agencies line up for 888.com media brief 888.com, the online gambling site, has called a UK media review and aims to appoint an agency in the second half of the year. Latest blogs Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. Senior Sales Executive, Recruitment Solutions , SW6 Associates Up to £35k basic plus uncapped commission (OTE £60k+) and great benefits, London (Central), London (Greater) Sales Executive for digital marketing training company , The Knowledge Engineers OTE up to £30,000, London Bridge Station, London (Greater) Sales Executive, Subscriptions , Haymarket Media Group £19,000 plus up to 40% commission, Teddington (City/Town), London (Greater) Head of Ad Sales International , A+E Networks UK Competitive + Benefits, Isleworth (City/Town), London (Greater) Head of Creative Partnerships , Communicorp UK Salary is dependent on experience, Manchester, Greater Manchester

Manage Bulletins Unsubscribe