Friday, 13 February 2015

Digital AM - Virgin Media unveils Project Lightning, plus Amazon; Publicis Groupe; Durex; Telegraph; YouTube

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Virgin Media unveils £3bn Project Lightning rollout of superfast broadband
Virgin Media unveils £3bn Project Lightning rollout of superfast broadband
by Arif Durrani
13 February 2015, 09:15AM
Virgin Media has unveiled plans for a £3 billion investment in the UK's broadband digital infrastructure, called Project Lightning, and is set to take its services to 17 million premises by 2020.
Amazon tops poll of most-loved brands
Amazon tops poll of most-loved brands
by Suzanne Bearne
13 February 2015, 08:15AM
Amazon has been voted the UK's most-loved brand, despite the furore around the amount of tax the on retail giant pays.
Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'
Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'
by Maisie McCabe
13 February 2015, 10:54AM
Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".
Durex readies 'world's first radio ad you can see'
Durex readies 'world's first radio ad you can see'
by Suzanne Bearne
13 February 2015, 08:42AM
Durex is to launch its first-ever radio ad today, and will let listeners watch it at the same time through a video on the condom brand's app.
Telegraph launches Spark branded content and data division
Telegraph launches Spark branded content and data division
by Arif Durrani
13 February 2015, 09:48AM
Telegraph Media Group (TMG) is boosting its branded content offering with a new creative commercial department called Spark, underpinned by data and analytics.
YouTube and the advertising creative: A decade of decline?
YouTube and the advertising creative: A decade of decline?
by Matt Keon
13 February 2015, 11:27AM
YouTube was founded in California ten years ago today. 18 Feet & Rising's executive creative director, Matt Keon, talks about how the channel has influenced ads and the people that make them.
Condom brand Trojan's '50 Shades of Grey' parody is a 'comical' viral hit
Condom brand Trojan's '50 Shades of Grey' parody is a 'comical' viral hit
by Be On
13 February 2015, 07:00AM
Social video expert Be On reviews the latest viral by Trojan.
Possible hires Fabric's Neil Miller as CEO
Possible hires Fabric's Neil Miller as CEO
by Kate Magee
13 February 2015, 11:11AM
Possible, the digital agency, has appointed Neil Miller, the former joint chief executive of Razorfish, to be its UK chief executive.
BJL creates Pancake Day social campaign for Asda
BJL creates Pancake Day social campaign for Asda
by Gurjit Degun
13 February 2015, 10:08AM
BJL, the London and Manchester-based integrated agency, has created a Pancake Day social media campaign for Asda, the first piece of work to come out of its content creation division.
Campaign Viral Chart: Android's cute animals top the chart
Campaign Viral Chart: Android's cute animals top the chart
by Gurjit Degun
13 February 2015, 09:27AM
Google's ad featuring cute animals playing together and having fun for its Android operating system is the most-shared ad this week.
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