Monday 23 February 2015

Digital AM - Facebook, Burberry, brands perform at the Oscars, eBay, Pinterest

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Digital AM

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Facebook predicts the 'conversational' election
Facebook predicts the 'conversational' election
by Shona Ghosh
23 February 2015, 11:00AM
Facebook has described the UK's general election this year as the "conversational election", an evolution on 2010's so-called digital election.
Burberry to feature tweet-activated camera during catwalk show
Burberry to feature tweet-activated camera during catwalk show
by Maisie McCabe
23 February 2015, 09:16AM
Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.
Brands make the most of Oscar fever
Brands make the most of Oscar fever
by Maisie McCabe
23 February 2015, 09:38AM
Dunkin' Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.
January blues are over and consumers are spending again
January blues are over and consumers are spending again
by Phuong Nguyen
23 February 2015, 09:00AM
February can be a tricky time of year for marketers, writes eBay UK's director of advertising, Phuong Nguyen.
Cannes Lions launches 'cheaper than redundancy' campaign
Cannes Lions launches 'cheaper than redundancy' campaign
by James Swift
23 February 2015, 11:46AM
McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.
Can brands benefit from Pinterest's new iOS App Pins?
Can brands benefit from Pinterest's new iOS App Pins?
by Chris Camacho
20 February 2015, 11:53AM
Pinterest's new app could be a game-changer for brands, says Chris Camacho, managing partner, precision marketing at Starcom MediaVest Group.
The Independent launches US digital operation led by Andrew Buncombe
The Independent launches US digital operation led by Andrew Buncombe
by Arif Durrani
19 February 2015, 01:48PM
The Independent is opening a digitally focused US office in New York led by Andrew Buncombe, formerly the newspaper's Washington correspondent.
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From the blogs

Adtech turf war: Facebook Product vs Google Shopping ads
Declan Kennedy
23 February 2015, 9:21AM
What Apple and Google can learn from the festival market
Craig Bennett
23 February 2015, 8:01AM
Brits are third-happiest nation on Twitter
Rachel Bull
20 February 2015, 9:10AM
Tech and storytelling: a match made in hell
Maria Kivimaa
20 February 2015, 8:14AM
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